This week Cognisess CEO Chris Butt and Chief Scientific Officer Dr Boris Altemeyer attended the InterContinental Hotels Group (IHG) Europe Owners Conference in Berlin. The event brought together franchise managers from all over Europe to share their ideas and successes.
The conference focussed on the future of hospitality and technologies transforming the way IHG works, with opportunities for IHG managers to share ideas and immerse themselves in the latest brand innovations. With interactive sessions, showcases, immersive experiences and networking opportunities, the conference brought together IHG’s diverse community of Owners, General Managers and Colleagues from across Europe.
Identifying “what good looks like” for IHG
Cognisess has been working with IHG since 2015, identifying “what good looks like” for General Managers, protecting core hotel and brand values while improving staff retention. Cognisess has also been involved with IHG’s Future Leaders Programme, helping to identify and develop future leaders in the industry. Analysing millions of data points, Cognisess is able to predict the future potential of candidates and employees, generating benchmarks for new General Managers.
During the conference Cognisess presented a number of “pen portraits” outlining the shared attributes of General Managers belonging to the different IHG brands. There was also live polling to guess the emotions represented by a number of facial expressions put up on screen.
Chris Butt, CEO of Cognisess, said: “The Berlin Conference has been a great opportunity for us to widen and deepen our relationship with all the IHG brands. As part of the company’s 2020 People Vision, Cognisess’ platform is being used to understand, analyse and match candidates and employees to the right roles and importantly to the right brand. Using Deep Learn™, we’ve already found significant differences and predictive attributes across the hotel brands.
“It’s been notable in speaking to GMs and Hotel Owners just how significant the hotel leadership positions are in setting the tone and context for the guest experience. Many of the Hotels are complex operations and the balance of the team is crucial. The analysis we’re doing across both workforce data and people analytics will highlight the significant attributes of the best performers and those who have the potential to succeed.”
IHG’s vision for meaningful insights
In their Europe HR Operations 2020 Vision & People Strategy, IHG said: “Adding value and meaningful contribution to the business through insights will remain at the forefront of our approach.
“Cognisess Pro is the only application that identifies the talent and potential of a candidate across multiple performance areas – working with the Cognisess team we are creating personalised assessments and benchmarks to suit the culture of the brand to ensure more accurate candidate screening for both frontline and general manager roles. Measuring cognitive, emotional, wellbeing and personality provides the most comprehensive assessment of a person’s neuro-wellbeing.”
Paul Spencer, Head of Operations Europe for Hotel Indigo, part of IHG, said: “Cognisess has enabled us to better understand the profile of our senior managers across our business. Using its assessments and people analytics, we’ve been able to accurately identify the key attributes of high performers and apply the benchmarks to recruit more effectively – saving us time and ensuring best fit candidates across our brands.”
The IHG Owners Association aims to improve revenue for the hotels, further strengthen the value of IHG’s brands and enhance the experience for guests. The Association represents the interests of owners and operators of more than 3,400 InterContinental Hotels Group (IHG) hotels worldwide in the United States, Europe, the Middle East, Africa, Canada, Mexico and Latin America.
For more information about Cognisess, and to find out how we can help to improve candidate recruitment, employee productivity and organisational design in your business, get in touch with us at firstname.lastname@example.org.