We’re all human, so we can’t help our unconscious bias but AI can help reduce it in the recruitment process

Humans unconsciously process 11 million pieces of information per second. In order to manage this mass of data, our brains have had to adapt by creating ‘shortcuts’ to help us make decisions. Without this, we would be paralysed into making no decisions or just random ones. But this approach adopted by our brain can lead to patterns of illogical thinking – this is called cognitive bias.  

It is thought there are at least 175 types of biases, this diagram allows you to explore all of them. But to keep things simple, we’ve grouped the biases into four types of typical hurdles the brain encounters every day:

  • Too much information – Our brain uses a few ‘shortcuts’ to condense information. A key aspect of this is humans are drawn to details that support their existing beliefs. An example of this was uncovered in a research paper by Harvard Business School. They discovered employers aren’t prejudiced against women because of their gender, but because they have the perception that men perform better in certain tasks.
  • Lack of information – In contrast, when there isn’t enough information our brain fills in the gaps. This includes filling in characteristics of a person or a group from prior history or stereotypes. We also assume people we are familiar with are better than people we don’t know.
  • The need to act fast – When we need to make a decision quickly we tend to choose the option that is the least risky to avoid mistakes and preserve our status in a group.   
  • What should we remember? In a world packed with information, our brains need to decide which elements will prove useful in the future. Our minds have created a few methods to enhance storage space, for example, the brain prefers generalisations over specifics because they take up less space.

How can bias affect the recruitment process?

Unfortunately, we can’t eliminate these biases and they can sometimes seep into the recruitment process. In a recent study, researchers sent a number of CVs to businesses. These applicants had similar levels of experience, the only aspect which differed were their names – the applicants either had stereotypical black, Latino or white names. They also asked a group of people to physically hand in their CV at a number of companies, again, they each shared similar qualifications but were different ethnicities. The researchers found that white applicants received 36% more callbacks than African Americans and 24% more than Latinos. The study also uncovered that racism in hiring hasn’t changed since 1989. Although we all want to ensure a recruitment process is as fair as possible and we may not intentionally be applying bias, our brain is automatically applying these bias ‘shortcuts’ to make decisions quickly.

Being unconsciously biased is an inherent part of being human – even if we try to avoid it or correct ourselves. So, once we realise we can be prone to unconscious bias despite our best efforts, we should be turning to AI as a helpful tool to help keep us compliant and open up the recruitment process.

How can AI transform the recruitment process?

Our Chief Scientific Officer, Dr Boris Altemeyer, revealed to Information Age that “AI doesn’t have to understand its own unconscious bias, because it has none. AI does not need diversity and inclusion training. It’s incapable of taking an instant dislike to someone, secretly wondering whether someone’s planning on starting a family, or hiring someone who’s pleasingly similar to them.

As AI isn’t human it has the capacity to be completely objective. This can be used as a tool to help HR create a fairer recruitment process. For instance, Cognisess Pro, our market-leading recruitment platform driven by AI, makes it optional for candidates to disclose age, gender, race or the schools they went to and can also hide this information from assessors too. More significantly, this personal information is never taken into account for Cognisess assessments – our system is mostly interested in assessing how your brain works. This way recruiters can focus purely on what matters when hiring an applicant. This is called blind recruitment and it provides decision makers with an in-depth understanding of a candidate’s suitability for the role, regardless of background, age, gender or ethnicity to create an environment for recruiters to make objective and well-informed decisions about a candidates potential.

The Cognisess platform is data-driven with over 50 assessments to choose from and measures over 120 human attributes. The insights created from this data has been proven to assist companies like AB InBev, CIL and IHG  make better informed and fewer bias decisions about recruitment and assessments. For example, hotel giant IHG has recently ensured a gender equality of 93.75% through their recruitment process using Cognisess Pro, enabling a fairer and more accurate approach to talent management compared to their more traditional recruitment processes.

Attract more talent, increase your diversity

There are many benefits of using an AI recruiting platform like Cognisess Pro. Using this software provides an opportunity to increase diversity in a company’s workforce. A more diverse team can equate to a more profitable company, a McKinsey report uncovered that “Companies in the top quartile for racial and ethnic diversity are 35 per cent more likely to have financial returns above their respective national industry medians.” It can also attract more talent to apply for a company with 67% of applicants wanting to join a diverse team.

As our brains have over 175 individual biases, it can be hard to be sure we are making a totally objective hiring decision. It makes sense to use AI as a tool to facilitate a fairer and more efficient process to help us accurately hire the best person for the role – every time. It is incorporating the best of both worlds, a recruiter’s years of experience with AI’s objective stance. Adopting AI in HR has never been easier. Our team of People Analytics experts can guide you through the first steps of adding AI to your HR processes. If you would like to find out more please get in contract or book a FREE demo of Cognisess Pro, the most advanced People Analytics and AI Assessment Platform on the market today.

Product focus: What is Cognisess Team Fit and why are more and more clients using it?

If a company is orientated towards achieving high performance and a positive work environment, it is also important to have the right mix of people in their teams. At Cognisess we have developed Cognisess Team Fit: a tool to help organisations create diverse and high performing teams.

Whilst we all work well on our own a lot of the time, and with more and more people choosing to work remotely – it does not negate the fact that we are all still part of a larger team and don’t in fact work in isolation. Therefore it is crucial to understand the working dynamics of the team we are part of, and how communication and information processing styles are mirrored and opposed positively or negatively within any team environment.

What is Cognisess Team Fit?

Cognisess Team Fit is a specific feature of Cognisess Pro’s assessment platform. It collates and maps an individual’s results via a user-friendly graph against the attributes of others in any defined team or group.  It is used primarily by managers to observe the dynamics within their teams in order to analyse and compare what ‘good team performance’ looks like. The data is divided into two disciplines:

  • Social cohesion – this shows us how people prefer to work and communicate. Attributes such as collaboration, leadership, people skills and psychological safety are measured by the tool to give us an insight into any team.
  • Cognitive fit – this reveals how individuals make sense of the world around them. Traits measured include: critical thinking, how result focused they are, how adaptable the team can be and how creative and innovative they are. This allows us to understand the group’s dynamics in terms of prevalent thinking and decision-making styles.

One of the key games used for Cognisess Team Fit is our Lens Pro personality assessment that is based on psychology’s ‘Big Five’ personality factors. This tool incorporates large amounts of research that stems both from our own data and numerous studies around teams by very well respected Google research groups, Harvard Business School and many others.

Dr Boris Altemeyer, our Chief Scientific Officer, notes that: “We do not have a prescriptive ‘best fit’ for a team. Instead, we encourage the users to compare the abilities and preferences against other team members, as well as the overall population norms, to gather intelligence on what makes each person uniquely suited to their role in the team. In overall terms, we are not looking for a conformity mindset in a team. Diversity and balance are key factors to achieve in putting together a high performing team. And these are not that obvious to decipher in standard assessments”

The benefits: save time, become more productive

Team composition can greatly impact on performance. A Bandran Hall Group survey reported that 72% of all organisations viewed team performance as having a positive effect on overall productivity. Therefore, Cognisess Team Fit can support managers with the evaluation of high performing teams. For instance, if a sales manager notices one of her teams is not working well together she can use the Team Fit feature to diagnose the imbalance and apply an informed solution.

Our Chief Scientific Officer, Dr Boris Altemeyer, comments that: “Companies who use Team Fit are generally interested in understanding what makes a particular team great in the first place at performing their project related tasks. Those team dynamics can vary greatly whether we are talking about a project team, a sales team, an account team or an innovation team. Once the composition of each of these is understood, then it is easier to focus on making the correct decision when adding a new person to that team or starting a new team”.

Diversity is strength in depth

A strong team will collectively have a varied skill set, for instance, if one team member’s weakness is creativity it will be another’s area of expertise. If the team’s abilities are too similar problems may start to occur. For example, if all these employees have a low leadership score there wouldn’t be a clear leader and no individual will be prepared to take charge of the group.

With this innovative feature available, managers are more able to reveal how an individual will fit into an existing team dynamic. This is ideal for a HR manager wanting to see how a new recruit will fit into a team or deciding which office to transfer an account manager to. This also saves time, as the team and individual don’t need to meet for the HR manager to understand whether a person would fit well into that team. This not only increases resource efficiency for managers, but also prevents any loss in productivity derived from the wrong individuals working together.

Based on our analysis of self-reports from employees we have observed that teams that have gone through a guided Cognisess Team Fit exercise tend to communicate in a better, and more constructive way. This is due to individuals gaining a shared understanding and insight into how their fellow team members process and express information. Such insight and knowledge enables teams to come together in a more positive and supportive way,

Creating stronger teams for our clients and partners

Cognisess Team Fit has been used very successfully by many of our clients including the world’s largest brewer, AB InBev, and by specialist executive search consultants, Perpetual Insights.

Dr Boris Altemeyer has helped many of our clients and partners enhance their understanding of teams using the tool  “A particular example that has stuck with me was a high profile team who had been working together in high pressured corporate environments for a long time. When first shown the Cognisess Team Fit results, the team burst out in heartfelt laughter and commented on how this ‘explained it all’. They could sense the character and behavioural preferences that were at play and they had already had a ‘gut feeling’ about, but had never been able to verbalise these in a constructive or meaningful way. It was overall a very positive experience that brought the team closer together and encouraged them to be more open in their communication. It also highlighted that some of their colleagues are naturally more aligned to particular business areas, and therefore resource-allocation can be made in a much more ‘naturally-fitting’ way.”

Cognisess Team Fit is a scientifically backed solution designed to get the best out of your organisations’ teams. It is a tool that helps a manager intricately understand an individual’s abilities and how they can impact on the wider team. Cognisess Team Fit is one part of Cognisess Pro, the most advanced People Analytics and Assessment Platform on the market today. To try Cognisess Team Fit or experience any of Cognisess Pro’s innovative features – contact us for a FREE demo today.

3 Key Questions to Consider Before Beginning Your People Analytics Journey

Cognisess’ Chief Scientific Officer, Dr Boris Altemeyer answers three key questions addressing what companies who are thinking about embracing People Analytics need to consider. The insight was based on our recent case study project with hotel giant IHG.

Why should companies put their faith in People Analytics?

For decades the HR hiring manager was the best people analytics capability companies had. They worked without any data backup, operated based on a gut feeling and what had come before. Gut feeling is brilliant but it is the imperfect and human equivalent of processing lots of data and coming to a conclusion. Except….if that hiring manager has a bad day it will affect who’s going to get hired and if they leave their job that data model leaves the company with them.


Cognisess’ Chief Scientific Officer, Dr Boris Altemeyer

As a Talent Management platform, Cognisess brings a systematic approach which can learn and analyse a company’s people preferences and understand what truly makes someone great in a job role, in a team or in that culture – which is what hiring managers are trying to internalise.  Once the machine has learnt, it is able to be totally objective and it doesn’t have a bad day! If the company changes direction or focus – it doesn’t matter, the AI is much more flexible and adaptable than humans will ever be. The beauty of Cognisess is that we can take the best of what makes us humans human and equip HR to make better decisions backed with data and science. That makes for a really exciting and fulfilling future for HR, they will be able to better demonstrate and validate the value of its human capital for the whole organisation and key decision makers.

Our client IHG was really receptive to using People Analytics. They wanted to source the right people who would predictably stay with them, develop in their roles and move them forward within the organisation where their talents were best suited. But there was also a time and resource pressure which left little room for error or waste. Cognisess Pro was able to provide for these competing pressures.

Prior to using People Analytics, what do companies need to do to prepare for it?

Be open-minded. The data companies have may be valuable to the process – or they may need to set up a new method to collect and collate that data over time. People Analytics isn’t a silver bullet that businesses can implement instantly and become 50% more efficient – it’s an ongoing, organic journey. Using data to inform your decision making is not a quick-fix, but about adopting a new mindset. The technology opens up a lot of questions and insights, which can be interesting and inspiring, they are part of kick-starting the process and draw the business’ attention towards just how powerful People Analytics can be.

This was something we saw in IHG’s Future Leaders programme. From the beginning of the project there was a world of information that was already available, but not as actionable data. This was absolutely invaluable for us. The data covered previous cohorts of candidates who not only passed the assessment centre, but were now operating in management positions. The assessment centre results from these brilliant high performers were used to benchmark what ‘good’ looks like. Additionally, we analysed the people who received really good reviews from their supervisors and had made career progress within IHG. This is usually dormant or inactive data that sits somewhere in an HR system but no one looks at – but this is the kind of information that the machine loves! People Analytics recognises that one person was promoted quicker than another and therefore they must be demonstrating some qualities which make them better.

Cognisess Pro’s clients are from a wide range of sectors. Does each sector present different needs for People Analytics?  

We learn an incredible amount from all our clients, regardless of which sector. In fact, it helps to have data sets constructed across many sectors and industries. A university professor half jokingly said we are becoming proxy experts in so many industries. For instance, we have gained an understanding of what best looks like in the hospitality industry and the automotive sector – but it doesn’t mean we intend to run a hotel or build a car. Our focus is very much on understanding people, behaviour and potential. The more understanding we have, the better we can design the system with the widest user experience at the heart of it. We are also very focused on making very complex data accessible, which helps clients make the very best people and talent decisions for them.

If we look at very different clients like IHG and Vauxhall, their applicant journeys are very divergent. IHG’s candidates will fine tune their applications and apply to a select few graduate programmes – as there’s not many around. Vauxhall applicants are more likely to consider hundreds of sector openings. They aren’t likely to complete a 35-minute application when competitors only want them to answer a few questions. Vauxhall’s user journey is a lot quicker than IHG’s. With IHG we designed a more ‘Intercontinental Hotels’ experience for the candidate, as they want to spend more time on their application.

We aim to have a successful and frictionless journey for all applicants whilst ensuring we get the right amount of data for each client. You can only do that if you can draw your experience from as many sectors as possible, we look forward to adding many more sectors to build our reach and understanding. I am confident that whichever sector we serve we will be able to grasp the minute variants and dynamics that are at play there, we will help deliver People Analytics as a driver for transformation and performance for those clients.

For more insight, download our recent case study with global hotel giant IHG.

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Hotel Giant IHG gained a 97% positive applicant experience using predictive people analytics – Can this along with other benefits be easily achieved by other companies?

Cognisess’ Chief Scientific Officer, Dr Boris Altemeyer, explores the opportunities and challenges for businesses looking towards people analytics as a driver for HR transformation. He uses added insight from our recent case study with hotel giant IHG who recently applied AI in HR with Cognisess. 

In your opinion, what element of the IHG case study was particularly successful?

“On the second year of using Cognisess Pro for their Future Leaders fast-track recruitment programme, we used predictive analytics to screen the potential of candidates. Their cognitive and emotional intelligence scores assessed how an individual would perform in the assessment process. This avoided the need for applicants to undertake the usual case study module on day 2 of the assessment centre. This measure proved to be over 95% accurate in anticipating their rating based on assessor feedback. IHG could view the candidate’s predicted results without the applicants physically completing the required business case study. This meant IHG could eliminate the second day of the assessment centre without losing data to feed into the decision process, which resulted in a 50% reduction in assessment centre time and cost. This was a great example of doing something which was an immediate ‘quick win’.”

Why is the IHG Future Leaders programme so successful and can this success with people analytics be replicated with every company?

“First and foremost using people analytics helped IHG internally in terms of their own efficiency and effectiveness. They can now be confident about employing the right people and spend more of their valuable time with the right candidate, rather than spending that time on applicants that won’t go very far. These people may be brilliant people in their own right – but not for this particular role. This process cuts out a lot of the time wasting and guessing.

IHG was able to ‘white label’ the process using our platform, which meant everything looked and felt like IHG – allowing them to stay very true to their employer brand. This was one of the successful elements of the project. Candidates didn’t feel like they were in a third party system, as it’s all integrated. We got very good feedback from the candidates, with 97% of the applicants rating the process as positive even if they weren’t successful. The candidates feel appreciated because IHG wants to discover their potential, instead of assessing whether they can write a convincing CV – which in most cases just shows how good you are at writing CV’s.

A project isn’t going to be successful if an unsuccessful candidate has a bad experience – it should be a great experience whether they are successful or not. A bad applicant experience isn’t just a lost employee, but a lost customer. It can ultimately damage the employer’s brand.

I believe this approach can be replicated for other companies. Many of our clients use the Cognisess platform in different ways. Because businesses know their target audience well, Cognisess Pro can adjust the application process to suit the type of candidate who applies. For example, if the target applicant audience is likely to be time poor or not very tech savvy, the assessment process can be adjusted to work on their terms. This generates a positive buy-in and participation, resulting in high completion levels from the start and a positive experience for all. But a positive experience at IHG isn’t the same as AB InBev or Vauxhall, it needs to be congruent with what is expected of the brand and the nature of the role. The days of ‘one size fits all’ recruitment is over.”

It seems in order to find IHG’s ideal group of people for the Future Leaders programme they needed to find out more about their existing current cohort – how is this an unexpected bonus for companies like IHG?

“It is a very unexpected and welcome bonus. It is to do with the data agility; the application of predictive analytics, the number of different data points, the accuracy of prediction and where we build a benchmark from.

Clients are often surprised that we want to benchmark their existing people when looking for new people, which means we need to access more data from them than they would usually expect. We could take an educated guess about what ‘a good performer’ looks like in each organisation – but it’s never going to be as accurate as using actual data sets from existing teams and applying predictive analytics to those.

Additionally, that data doesn’t just need to be used solely for the benchmarking process. What some of our clients realise is they can use this information for personal development plans. They can identify that an employee could be a fantastic match for a promotion, perhaps not within their direct line of work but in another function – perhaps in sales or marketing. HR can rejig a career plan to ensure an employee makes the most out of their natural abilities. This is a real bonus for companies managing their talent pools and can be undertaken with not that much data.”

How easy was it for IHG to learn and operate Cognisess Pro?

“Our predictive analytics platform is easy to operate. Administrators can quickly understand how to use the analytics dashboard or manage user registration. We have deliberately designed the platform so administrators don’t need a statistics degree to use it.

For IHG we built some bespoke job profilers based on their current high performing employees, which allows recruiters to measure how good an applicant would be in a specific role. IHG’s administrators could easily analyse how good a candidate was compared to the 600 other applicants.

The more challenging aspect is understanding the data model that is behind Cognisess Pro. A company doesn’t need to understand this to use the platform and produce immediate results. However, once a company does start down the path of people analytics – they want to know more. We are able to provide training sessions if individuals within HR want to develop their data and analytical skills. Essentially if you really want to understand people, then understanding data is a necessary skill which HR will need to develop in the future. It also helps to have large datasets and applicant pools of IHG’s size and scale. AI and machine learning feast on bigger data sets, with more data they can make more informed and complete insights.”

How did it support decision making for IHG?

“Although IHG had a developed assessment framework prior to using Cognisess Pro, it was very time intensive. The feedback we got from IHG’s HR managers was that Cognisess Pro saved them time. Instead of taking several hours out of a busy HR director’s week to interview and individually test candidates, they were able to rely on Cognisess Pro’s video interview feature. This allows candidates to record their video interviews remotely whilst Deep LearnTM, Cognisess’ analytics engine, scores them.  

It made the overall process a lot smoother. At the end of each IHG assessment centre day, the assessors have 1 hour to decide which candidates to give offers to. After they’d decided amongst themselves, they bring the candidate’s Cognisess Pro results up on the screen. This objective data shows them how they fared throughout the whole process in terms of their video scores, personality scores, emotional wellbeing and cognitive scores. This allows the assessors to feel confident that what they saw matched the framework, the data and analytics backs them up. We never use this data to prompt assessors because we don’t want to suggest any self-fulfilling prophecy of ‘this is what the computer said – you must therefore agree.’ It works best when a person comes to their own conclusion and then looks at the data to scientifically validate their opinion.

This is incredibly important for companies like IHG to ensure they are operating in a way which is transparent, fair and objective to eliminate the likelihood of any bias creeping into their selection processes or decision making. In the future all companies may need to demonstrate their talent decisions are compliant with equal opportunities, anti-discrimination policies and law. I believe that Cognisess is well ahead of that curve and can support companies to achieve those goals today.”

For more insight, download our recent case study with global hotel giant IHG.

What is unconscious bias and why it should be reduced in talent recruitment?

Unconscious bias: a brief overview

Every one of us carries a degree of unconscious bias. This is informed by our personal experiences, stereotypes and cultural context. It’s the way our brains make quick judgements about people and situations without us even registering it. Ultimately these inherent biases can impact decision-making in the hiring process. For instance, during a study by PNAS, participants were invited to review a number of job applications. Despite the applications being randomly assigning a male or female name, each reviewer was more likely to conclude:

  • The male applicants were better qualified than female candidates.
  • They were inclined to hire male candidates over female applicants.
  • The male applicants were deemed more worthy of a higher starting salary than the female candidates.   
  • They were more willing to invest in developing a male candidate than a female one.

This is a prime example of unconscious bias at play. Although reviewers didn’t deliberately discount females because of their gender; their unconscious bias did. Ultimately this would impact on the hiring decision, career development and salary of the candidates. It may have even prevented the best candidates from being considered for a position.

Can bias ever be eliminated or at least reduced?

“Because we are all human, we all harbour conscious and unconscious biases. Sometimes they’re useful – like when we stubbornly always choose to stay at our favourite brand of hotel; but often they’re not. Even when we try our best to identify and minimise them, they are always there as they form an intrinsic part of being human,” revealed Cognisess CSO, Dr Boris Altemeyer: “

Although this bias is instinctive, there are methods recruiters can use to minimise the risk of affecting hiring decisions. The emergence of artificial intelligence provides an effective solution to reduce bias. According to Dr Altemeyer: “AI doesn’t have to worry about understand its own unconscious bias, because it has none.”

Cognisess Pro, our market leading AI recruitment platform, makes it optional for candidates to disclose age, gender, race or the schools they went to and that can be hidden from assessors too.  More significantly this information is never taken into account for Cognisess assessments. This is called ‘blind recruitment’ and focuses purely on the attributes and abilities that matter when hiring a candidate. This process provides decision makers with an in-depth understanding of a candidate’s suitability for the role – regardless of background. The platform is data-driven with 50 assessments to choose from measuring over 120 attributes. This range of data has been proven to assist companies like AB InBev, CIL and IHG  make better informed and fewer bias decisions about recruitment and assessments.  For example, hotel giant IHG has recently eliminated potential bias by 93.75%using Cognisess Pro, enabling a fairer and more accurate approach to talent management compared to their more traditional recruitment processes.

Why should companies strive to minimise it?   

It is a given that leading recruiters are committed to a fairer recruitment process for applicants. This is important in building a credible employer brand and reputation to compete in the talent market.  But making a conscious effort to remove bias also provides other significant benefits. “Companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians.”  according to a recent Mckinsey report. Adopting an approach like Cognisess Pro which can reduce or eliminate bias, will lead to the development of a more diverse workforce.  “Teams which have a more diverse composition bring so much more to the business in terms of having strength in depth to maximise opportunities like problem solving, creativity, customer empathy and innovation which can benefit a company in both the short and long term,” confirmed CSO, Dr Altemeyer.

Additionally, a recent analysis of talent attraction strategies revealed that  67% of applicants want to join a diverse team .  Focusing on this will support companies to attract more candidates and the best talent into the applicant pool.

Taking the first steps to address bias

“In the battle for talent, not every company is going to win the hearts and minds of the top 3% of graduates every year – and that thinking in itself is a form of bias”, stated Cognisess CEO Chris Butt: “Therefore companies have no other option to but too look beyond the obvious to identify talent in its many forms and how it can ably fill the skills gaps they have.”

Cognisess Pro is the most advanced People Analytics and Assessment Platform on the market today bringing AI to HR. It is helping companies create a fairer process and pinpointing the best person for the role based on ability and potential – not gender, age or race. If you are uncertain of how to best start the journey of integrating AI into your HR processes, contact us today to schedule a demo and a two-week trial.

Elite Athletes and Local Businesses Test Their Talent at the Bath Sport and Business Awards

Bath is full of talented businesses and athletes making an impact in the community. Cognisess became an event partner for the Bath Business and Sport Awards to champion guests as part of their ‘Discover your Talent’ campaign. This initiative is aimed at uncovering hidden talents and harnessing a person’s potential.

Over fifty attendees from both events played Colour Switch, one of Cognisess’ scientifically backed games. This assesses their response inhibition – which is a person’s ability to stay concentrated on a task without being distracted by their surroundings. This is an important ability for both athletes and business employees. Guests could potentially boost their overall performance by improving their skill level in it.

Cognisess would like to thank the guests of the Bath Sport and Business Awards for their enthusiasm and engagement with their event stand. The guests enjoyed interacting with the product – including Emma Isaac (Bath Sport Awards Coach of the Year 2018), who tweeted that she ‘loved’ Cognisess’ game.

The participants competed to beat the scores elite athletes including: Lloyd Wallace (British Olympic freestyle skier), Adam Mann (Bath City FC player) and Kahn Fotualii  (Bath Rugby player). The top three scores from each award won some exciting prizes.

The stand attracted the attention of Olympic silver medalist Samantha Murray, the world number one wheelchair fencer Piers Gilliver and Bath Rugby players Freddie Burns and Tom Dunn.

The Cognisess’ team really enjoyed both events and would like to congratulate the winners of the awards.

 

 

3 Common Misconceptions about AI in HR

What worries people most about adopting AI in HR? Below we will tackle three misconceptions about the technology.

It will eliminate jobs

Given some of the hyperbole around AI, it is understandable that there is a common perception and fear that the robots are primed ‘to steal our jobs’. And therefore, any move an employer makes to adopt machine learning and predictive analytics may be perceived as accelerating this inevitable development.

But looking at the facts, there is a completely different story emerging. According to Gartner, the world’s leading research and advisory company: By 2020 AI will create 2.3 million jobs for workers whilst 1.8 million roles will be lost. Although there will be an upheaval in many areas of industry, the bigger view is that AI will create more jobs than it will eliminate – with many workers having the potential to acquire new and relevant skills to fit different roles. Speaking to Information Age, our Chief Scientific Officer commented that AI “will never completely replace humans. But that doesn’t mean it’s not going to change the way many of us work – and for the better.”

This year PwC found that 74% of workers worldwide are ready to learn new skills to stay employable, this suggests that the workforce can develop alongside this emerging technology. This puts the ball squarely in the court of companies who should be developing talent strategies which take into account the shift from automation of certain tasks towards the augmentation of how humans and machines can work together more efficiently.

The reality is humans will always be needed and a company can’t and won’t ever be solely run with AI. The key relationship between an HR manager and people analytics is one driven by collaboration and objectivity,  AI will not be making decisions for you – humans will still be responsible for those; but the outcomes will be better informed and more accurate.

It’s complicated to use

According to Sales Force, a customer relationship platform, 56% feel their business isn’t ready for AI as it might be too complex. Predictive analytics software is constructed to be user friendly. Cognisess Pro can operate on any device, from a phone to a desktop computer, anyone can use it anytime and anywhere. Gamification has made it simpler to assess an applicant’s personality, cognitive and emotional abilities. Businesses can benchmark talent for tany given role with 120 attributes to choose from. The platform calculates the percentage of how suitable a person is for a role based on the benchmarks a manager has set. This enhances a company’s decision on each candidate with objective evidence on each applicant’s match for the role. This method allows companies to make faster and better hiring decisions. This year AB InBev, the world’s largest brewer, was able to process and respond to a large volume of applicants within two days thanks to Cognisess Pro – previously their target was two weeks.

With the gamification approach to assessments the users are engaged fully in the job application making it enjoyable and challenging for them. This increases the likelihood of candidates completing the process and provides a positive experience  – but crucially providing companies with crucial data and insight to handpick the best talent from the widest possible pool. In recent projects with hotel giant IHG, they found 97% of candidates had a positive experience engaging with our solution.    

And although people analytics software like Cognisess Pro is sophisticated, operating it is very simple for user and HR administrator. For example, Cognisess’ offers clients a fully engaged level of support every step of the process:

  • A guided introduction to the platform through a demo.
  • Training on Cognisess Pro.
  • Running trials and pilots to engage stakeholders and users positively with the platform
  • Video tutorials and guides that can be accessed 24/7 on the platform.
  • Support building and managing the recruitment process.
  • Help for applicants completing assessments on the platform.

We understand that predictive people analytics, a type of AI, is relatively new in the world of recruiting and HR. New technology acceptance is always a challenge in any organisation, a natural resistance to change can be managed through engagement and education strategies. This simplicity can ensure you do not miss out on the benefits of people analytics, especially if your team’s strengths don’t lie in data science and analytics.

It won’t benefit my company

Every business can benefit from some aspect of AI in HR, whether that’s hiring and retaining the best talent or creating the right team or culture dynamics. Cognisess has recently helped IHG identify leadership qualities in their Future Leaders programme, and Havas Media in what innovation means in their organisational context.  

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Predictive people analytics is able to:

  • Save time – IHG halved the costs, resource and time traditionally expended in running recruitment assessment centre days using Cognisess Pro. It also increased the accuracy of the output whilst removing bias.
  • Save money –  on average one bad hire can cost €45,000 (£39,294) in productivity. Cognisess Pro enables you to identify not only the best talent in the applicant pool, but also the candidates who fit in your culture, thrive in the role and stay – therefore saving you a considerable amount of money in the long term.
  • Create a more diverse workforce by eliminating potential bias – humans are naturally biased, although we all do try to minimise it our bias is always present. Our AI algorithms that power our machine learning – Cognisess Deep LearnTM  – don’t take into account race, gender or age. Instead it focuses purely on a person’s cognitive ability and emotional and social capabilities to perform to any given role. This not only increases a company’s prospect of developing a truly diversified workforce, but also demonstrates a clear commitment to fairness and inclusion.

Summary

These are a few of the many immediate advantages in adopting people analytics and AI in HR. These will benefit any company regardless of the industry sector and prepare them for a revolution in the workforce. Adopting AI within HR will generate many positive and progressive changes within your company. This technology will support companies with the development of their talent pool with insight and better decision making and a user-friendly platform.  products predictive people analytics cognisess pro

Cognisess CEO and Founder, Chris Butt commented:  “We are only at the start of the journey for AI in HR, but those companies who are embracing the opportunity are already seeing considerable benefits in terms of competing for and retaining the best talent.  So, for all other companies, it’s no longer a question of if… but when.”

If you are uncertain of how to best start the journey of integrating AI into your HR processes, contact us today to schedule a demo and apply for a two-week trial of Cognisess Pro – the most advanced People Analytics and AI Assessment Platform on the market today.

 

All in the mix: AI is about augmentation, not just automation

In the latest edition of Information Age, Dr Boris Altemeyer, Cognisess’ Chief Scientific Officer, discusses how AI will enhance, rather than replace, humans. Machines will always obey – AI needs us to calibrate, supervise and manage it to survive.

At Cognisess we recognise the complexity of the relationship between AI and humans, and what enormous benefits data science and machine learning can bring to many of our human systems and processes.

“We’re behind the curve if we only think of (AI’s) application in simple, or easily automated, tasks. Because some of the best areas for AI to work are the least obvious, and the most complex.”

He also explores why predictive people analytics is a better performance indicator than a CV.

“AI doesn’t have to understand its own unconscious bias, because it has none. AI does not need diversity and inclusion training. It’s incapable of taking an instant dislike to someone, secretly wondering whether someone’s planning on starting a family, or hiring someone who’s pleasingly similar to them.”

The article was published in Information Age, who support technology leaders in managing businesses critical issues. Read the article in full here: https://www.information-age.com/ai-augmentation-automation-123475971/

Why You Shouldn’t Employ An Overqualified Worker

How many of your employees are over skilled? According to CIPD half of UK workers are in the wrong role. In this blog we will explore the realities of hiring an unsuitable worker, with statistics from CIPD’s recent report ‘over-skilled and underused’.

They aren’t challenged

It may seem like hiring an over-skilled worker would bring an advantage to your company, as it is perceived they are able to perform the role with some ease. However, because they aren’t being regularly challenged they become demotivated in the role – leading to a decrease in their level of productivity. By contrast, workers whose potential is well-matched to their role feel their job has scope to:

  • Learn new things – 45% compared to 32% of over-skilled workers.
  • Tackle complex tasks – 52% compared to 40% of over-skilled workers.
  • Carry out interesting tasks – 56% – compared to 39% of over-skilled workers.

features predictive hr analytics Cognisess team fit headerThese elements suggest a better-matched employee will be a more productive one and will be constantly challenged to improve every day. At Cognisess we strive to identify and assess the qualities a role really demands of an individual when recruiting internally or externally- from emotional intelligence to task switching abilities. Our machine learning & AI engine will identify the best candidate who will thrive and prosper in a well-matched role.

They won’t advance in the company

22% of overskilled workers have been promoted in their current workplace compared to nearly a third of well-matched employees. It is interesting that overskilled workers have the potential to excel in the role, but their growth has been stunted from the unchallenging role.  The well-matched employee has been challenged by the elements of the job overskilled workers found easy and have been promoted. CEDEFOP found that being poorly matched to a role hurt employees long-term career prospects. Our machine learning & AI engine is able to predict the current and future performance of every applicant recruited through Cognisess Pro. This allows you to discover how a person would perform in the role before they are promoted – avoiding stifled progress for the individual and the company,

They are more likely to be stressed and leave

You may imagine an overqualified worker breezing through their work and solving problems with ease – but this is not the case. People who aren’t well matched to their job are more stressed. Overqualified employees will tend to be frustrated they can’t tackle challenges outside their job description. As a result, 22% of them are more likely to quit compared to well-matched employees at 12% churn rate.

It appears over-skilling decreases with age and job tenure, with 51% of 45+ workers matched to their jobs compared to 43% of 18-24’s. Although workers are challenged as they progress in their career, Cognisess believes we can dramatically increase this statistic among companies workforces. Cognisess helps many companies such as IHG and AB InBev discover graduates who are well matched to the roles advertised and to the cultures in which they will best operate within. We also help young people, graduates and apprentices in the very early period of their careers to find the pathway that best suits their ambitions, values and skills match with Yondur

Schedule a demo and apply for a two-week free trial of Cognisess Pro to discover how our software identifies well-matched candidates for every job – every time.

 

Cognisess Hosts Elite Athletes from Bath Rugby and Bath City FC

Adam Mann, Bath City forward, and Kahn Fotuali’i, Bath Rugby scrum half take part in Cognisess’ ‘Discover your Talent’ campaign.

The campaign is aimed at supporting people of all ages and backgrounds discover their talent and potential and ultimately find the right job, career or sport to play. This is not by using outdated or biased methods like academic results, IQ tests or CVs, but with neuroscience-based games and AI.

The software platform comprehensively analyses a person’s abilities including cognitive, emotional, behaviour, career values, personality and core skills. This holistic view provides a better insight into someone’s true talent and potential.

By playing games and activities and using some of the latest brain wave technology, the athletes created performance benchmarks which anyone can be compared to. Cognisess Sport are event sponsors of this year’s Bath Sports Awards and will be showcasing their technology at the event on Nov 20th.

As part of the campaign, Adam and Kahn played 3 short cognitive games measuring task switching abilities, risk taking and response inhibition. Both athletes were fitted with a neurofeedback device (or EEG headset) as they completed the activities.

Neurofeedback is used alongside Cognisess’ software games and measures a person’s brain waves,  giving coaches greater insight into what’s happening when someone completes a task. Used by athletes across all sports, the data provides optimised performance data and supports ongoing training and development.

Whilst Adam and Kahn played the assessments the Cognisess team tracked the brain’s performance measuring ‘psychological flow state’ – essentially this is how ‘in the zone’ someone is when doing something.

All sporting professionals get nervous and something known as the yips can impact performance. This is typically if an athlete thinks too much about the technique, instead of focusing on the activity.

Measuring psychological flow state allows a player the best chance in achieving their optimal performance. This powerful tool can be strategically used to discover a sport person’s potential.

Athletes – both amateur and professional use Cognisess Sport to:

  • Map aspects of performance – including cognition, emotion, personality and skills.
  • Map their emotional wellbeing – does mood inform performance? Cognisess worked with the next generation of elite racing drivers and discovered the link between self-esteem, speed and car performance.
  • Map team fit – this allows the coach to observe whether a player would fit into a team before signing.  

Cognisess are giving guests of the Bath Sports Awards and Bath Business Awards an opportunity to play the games on the night. Guests will be able to compare their scores to Adam and Kahn’s and other sporting heroes taking part.

The top 3 places on the leaderboard will win a prize. Cognisess is excited to be showcasing the technology to a wider audience as part of the ‘Discover Your Talent’ campaign.

To learn more about Cognisess Sport request a Demo or follow us on Twitter to keep updated with us.