Person answering a personality assessment

Why personality assessments alone won’t identify the top talent

More companies are using personality assessments than ever before. NBC News has reported that their usage is increasing by 20% each year. But are they the most effective way to measure and predict job performance? 

Below is the results of Frank Schmidt’s meta-analysis based on nearly a century of workplace productivity data. 

Meta data that measures the most effective hiring methods.

As you can see, applying personality tests alongside traditional recruitment methods create a less effective process than using a multi-level assessment approach…But why is this the case? 

Personality tests are easy to manipulate 

Some candidates may try to reverse engineer these assessments in order to impress an assessor. For example, from a list of words a candidate will choose the most favourable ones to describe themselves, instead of what their truly like. 

This is damaging to the overall hiring process. HR believes the candidate is someone they’re not and can result in the wrong applicant being hired. 

We are constantly changing 

A lot of personality tests are based on the four-quadrant personality model. This model is built to assess our states. These are the more fluid parts of our personality, for example, a person may be highly organised at work but is disorganised in their personal life. It is recommended that individuals frequently retake these tests because a person’s context regularly changes. Meaning it can be unreliable to predict a person’s job performance. 

So we shouldn’t use personality tests in recruitment?  

This depends on how you apply them. A strong recruitment process would include a multi assessment approach that tests a variety of traits, behavioural and cognitive factors. Combining these components make a personality test much more effective. Here are some factors that indicate a strong personality assessment: 

  • They assess stable traits (instead of states). These are traits that are at the core of our personality, for example, how agreeable you are. Our platform uses the Big 5 Personality Model to measure these stable traits, which is the most reliable and scientifically backed personality model. The personality results are accurate for up to 6 months after they take the assessment. 
  • They allow you to compare each applicant’s scores. This helps you assess the strongest candidate. For example, with Cognisess Pro you can compare an individual’s score against the general population and identify the top scores in the applicant pool. 
  • They have an inbuilt ‘lie detector’. This helps detect candidates who are trying to ‘cheat’ by painting themselves in a more favourable light.  For example, in our new Lens Pro assessment you can choose between two options which are equally viable instead of two choices where it’s obvious what the ‘correct answer’ is. This helps an employer really get to know an applicant and the values they stand for. The process becomes about their true abilities, not the persona which they think will get them the job.  

A 360° recruitment process

Finding the right fit means assessing the whole person. By using a variety of assessments you will accurately understand each applicant’s behaviour, personality and cognitive attributes. Taking the time to understand the potential of your applicant pool will ensure you hire the right person who will thrive in a role. 

To get to this outcome you need an effective recruitment process. We have over 60 neuroscience assessments to suit your hiring needs. Please contact us if you would like help crafting a reliable and accurate recruitment process. 

How To Make Work Meaningful (Again)

Here are our keynotes from Dr Boris Altemeyer’s talk at the Bath Digital Festival

Although AI and machine learning are popular buzzwords I don’t think it’s a fad. They are really revolutionising the way we work, how we position ourselves and understand the world of work. If you have seen AI modelling at work there is real potential to build models which have an impact on people’s lives. 

How to make work more meaningful. 

We want to get people in the right position so they are productive and happy, which will make them stay longer. Which is ultimately good news for both the company and the person. 

So how can we measure it? 

These are areas that measure what makes work meaningful. Individually we can rate how important each of these areas are to us.   

  • Achievement driven 
  • Recognition driven 
  • Building relationships 
  • How much support we expect in our work environment 
  • Working conditions 

Collecting the data 

  • If we gather this applicant data we can predict how they would behave in work-related situations before they are hired.
  • If we know a candidate is driven by these motivational areas, we can compare it against the company’s current culture. This will assess if the hire is a good fit for the person and the organisation. 
  • After they are hired we can track them over time to see how they grow alongside the organisation. 
  • It means we can give a company live feedback. They can understand how the organisation and the people within it have changed. This gives them an opportunity to change in order to make work meaningful again.  

What is meaningful to people right now?

At Cognisess we are able to track which of these factors are meaningful and important for each generation at work. 

  • Recognition has increased over time 
  • The level of support needed has grown  – with machine learning we can track and tailor it over time, as the support you need at 21 is different to when you are 40. 
  • The need for relationships at work has decreased – our relationships with our colleagues are becoming purely transactional. It is less important to network and work with the right people. 

The future of work

At present, even the most abstract things can be automated to be quicker and more efficient. Some may worry that AI and automation will make work obsolete.  However, what humans excel at is really difficult to automate. 

Humans are able to hold multiple and completely different options about themselves at the same time and think they are true, for example, I’m corporate, conscious and also a rebel. From a psychological point of view this is completely fine, but from a data and AI point of view it’s highly frustrating as we can’t model it. At the moment there are attributes humans are just better at like creativity and situational judgement. It’s not that we are not trying, it’s just really hard. 

At the moment, AI, automation and machine learning have made the more menial tasks in certain jobs redundant. This means we can focus on redefining how we work and how we can make work meaningful. 

If you would like to watch the full talk, click here.

If you would like to discuss this further please contact us below.

Webinar Keynotes: How Millennials and Generation Z are Changing the Workplace

Dr Boris Altemeyer, our Chief Scientific Officer explores this topic in our recent webinar.

Generation Z and Millennials have entered the workplace. It is believed by some that these generations have bad manners, contempt for authority and talk too much. However, generational clashes and misconceptions have been around since 400 B.C… 

“The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.”

Socrates / Plato (disputed) 400 B.C (approx)  

This shows that generations have always clashed. This is especially true now with the rapid development of technology. Which means each new generation coming into work will see things differently based on the technology they used growing up. 

Perception vs. Reality – Why do we stereotype? 

We all look at the world in a different way. In psychology, we tend to say that the number of realities in a room is the number of people in the room plus one (which is what is actually happening).  

Our brain likes making shortcuts in order to make quick decisions. However, these shortcuts aren’t always accurate and can lead to some generalisations. Ageism is a problem that stems from biases. Being unconsciously biased is an inherent part of being human – even if we try to avoid it or correct ourselves. Below are the main bias ‘shortcuts’ that create stark differences in the perception of different groups and generations of people.

  • In-Group/Out-Group Bias – we prefer people from our own group.  
  • Confirmation Bias – we seek information that confirms our existing way of thinking and discard information that doesn’t.  
  • Recency Bias – we tend to use the latest encounter we’ve had with that group of people as an anchor point. 
  • Bandwagon Effect – the more people say it the more we agree with it.  
  • Blind-Spot Bias – this is believing that you are ultimately right because you see things the ‘right way’. 

If you would like to find out more about biases, read our blog on unconscious bias. 

The data 

At Cognisess we have been able to collect data that represents the values of each generation. 

The generations 

Baby Boomers: Born between 1946 and 1964

Generation X: Born between 1965 and 1980

Millennials: Born between 1981 and 1996

Generation Z: Born between 1997 and 2012

Older Generations

  • Value working conditions more – they will join a company if it seems like a nice place to work and will feel proud to work there. As mobile working becomes more common, the office environment becomes less important to younger generations. 
  • Value relationships more
  • Are not so bothered about recognition – Generation Z has a 26% higher drive for recognition than Baby Boomers. If this generation isn’t recognised for their work they will find less fulfilment in a role and are more likely to leave. 

Younger Generations

  • (Slightly) less achievement-driven – there has been a slight decrease in this from Baby Boomers to Generation Z. 
  • Far less trusting – as trust is hard to come by for these generations this builds a completely different work environment. 
  • More tolerant
  • Just as resilient – they don’t want to be handled with kid gloves. Younger generations just have a different way of working and ultimately want to find meaning in what they do. 

What does this mean for businesses?

  • Personalities have not changed – individual differences exist exactly as before
  • Younger generations will be attracted more to jobs that offer personal development, support and clear and frequent recognition of work
  • Work is now flexible – mobile working is not a perk anymore, it is standard
  • Generations will differ on the value of relationships – breakdown or misconception of trust will be a major issue in the workplace

For more in depth results, watch the webinar here. As a company, we are interested in providing insights into the workforce. If you would like to undertake this in your company please contact us with the form below.

4 tips to improve your recruitment process

Sometimes it’s difficult to keep track, organise and maintain all the information involved in the recruitment process. This is especially true when you have hundreds, if not, thousands of applications for one job role.

It is common knowledge that recruiting can be a time consuming and costly process.  But how can we improve it? Here are 4 tips to help you refine the recruitment process.

Streamline your recruitment process

The recruitment process needs to be rigorous if it’s going to find the right talent, but it also needs to be streamlined, consistent and fast. Using technology can drastically reduce the time spent by your recruitment team. Online assessments such as Cognisess Pro can help narrow down the talent pool quickly by removing applicants who miss the requirements. This means the technology is doing all the hard work for you and gives you a simplified view of all your candidates.

Outline the job description clearly

It can be frustrating when applicants apply for a job role which they clearly aren’t suitable for or when they don’t quite understand the job role. This uses up your valuable time by having to review and reject these applicants. To avoid this problem, it starts with the job description. Ensuring that the job description is clearly outlined with a clear criterion. For example, degree-level education or certain skill requirements.

Technologies have been developed to help reduce this and again, filter out individuals based on talent. For instance, gamification can be used to analyse individuals based on their true skills and attributes, which additionally enhances your decision making. This ensures your candidates will have the right skill set for the job advertised.

Keep communication clear, consistent & personal

Throughout the process, there can be many stages with multiple emails and further correspondences between candidates, managers and agents. Therefore, you need to make your processes as clear and consistent as possible to ensure fair and equal treatment of all applicants. Implementing an applicant tracking system (ATS) can help reduce miscommunication and errors in the recruitment process. In fact, 81% of job seekers say employers continuously communicating status updates to them would greatly improve the overall experience.

Whilst you still want to have a personal touch throughout the recruitment process, applying technologies to assist with your applicant management can help keep communication consistent and personal with each candidate. This is especially important when candidates are also your customers.

Harness recruitment analytics

You may not see the relevance in recruitment analytics, but it can be really insightful as an HR manager or recruiter. Analytics are readily available with many software solutions nowadays making it even easier to get to grips with recruitment analytics.

In addition, people analytics can add to this by providing an insight on current employees to shape what candidate you are looking for going forward. Understanding what people analytics and recruitment analytics can do for your business is the next step to successfully recruiting candidates.

Contact us today to find out how we can help refine your recruitment process

How your gaming habits could help you secure a job

In the past, video games have had a bad reputation. But video games are actually good for your brain. Every time you play a video game it exercises your brain’s neuroplasticity. This is the part of your brain that helps you learn new skills. As you get older your brain’s neuroplasticity naturally declines. However, playing video games is known to have a positive impact on this ability regardless of your age. 

We live in a world where we are always trying to improve ourselves or be constantly productive. We all need to relax from time to time, otherwise, we can suffer from cognitive fatigue.  Because video games are fun, they allow us to switch off from the daily grind whilst unconsciously improving our skills at the same time. 

They also have a number of benefits. These researchers found that playing these games can help your perception, attention, memory, and decision-making skills. These skills aren’t only important in video games, they can also be used throughout our lives – particularly in the workplace.  Video games can increase your reaction time, which can be useful if you are working in a role where you need to respond quickly, for instance, a doctor who works in a hospital.  

Video games can also help you get a job. 

More and more companies are using games to assess applicants for jobs to create a more engaging experience. But these games are different from the ones you can play on your Xbox.  They are scientifically-backed and are designed to assess a candidate’s behaviour, abilities and future job performance. In 2018, the global gamification market was valued at $5.5 billion. In the future, these games may be a common part of most recruitment processes. 

Will gamers have an advantage? 

When it comes to games used in job applications, gamers may have a slight advantage. But they aren’t cheating, they have done the work to increase these skill areas. Just as much as a person who has been practising the guitar for a year will be better than a complete beginner. 

But this doesn’t mean that people who don’t play video games will be at a disadvantage in the gamified job application process. For every ability a video game can train there are other activities that can improve these skills. For example, a text-based adventure game will improve your reading ability, but reading a book will also do this. Video games are just a popular and fun way to develop these important skills. 

Technology helps us improve our lives. From conveniently paying for your meal deal on your phone to AI assistants like Alexa. Video games not only help you improve your skills but are also fun to play. This happy median will also help companies in the future fully understand job applicant’s abilities and help an individual discover their talent.

Webinar: How Millennials and Genz are changing the workplace

Now that Generation Z have joined Millennials in the corporate world, it is suspected that the long awaited reshape of the workplace is on its way. Dr Altemeyer, Business Psychologist and Chief Scientific Officer at Cognisess, will be exploring this hot topic leaving no stones unturned.

“One of the key aspects that makes generations clash is a difference in value perception and value judgements. This is not new – it goes back to the great Greek philosophers. However, we are changing a fundamental aspect of life – namely work – which as a defining factor for whole cultures is bound to lead to differences in opinions.” – Dr Boris Altemeyer. 

The webinar will cover: 

  • What makes work ‘meaningful’ for Millennials and Generation Z and why it’s different from what we have seen previously. 
  • Are there differences between how the generations make decisions at work? 
  • Has the ‘planned career’ is gone forever? There has been a drastic move from the 9-5 office-based work environment. Does this impact on our performance at work? 

The webinar will take place on the 26th of September at 11am GMT. Sign up here to find out how this 4th industrial revolution and two generations will completely redefine the way we work. 

How can Gamification benefit your recruitment process?

Gamification is a common buzzword in HR. However, what actually is it —and more importantly— how can it help your recruitment process? 

What is gamification? 

Gamification is more than just adding a game into your application process. These scientifically-backed games are an opportunity to truly assess a candidate’s behaviour, abilities and job performance. 

 According to our Chief Scientific Officer, Dr Boris Altemeyer:

 “Gamification is great if it’s applied in the right way. But it should never come first. First of all, we need to define what we actually want to assess and then the gamification on top provides us with a new tool to generate better, clearer and truer data.”

Gamification is about understanding how people’s brains interpret information. For instance, assessing how well a person multitasks and prioritises. For years the ‘in-tray exercise’ has been a popular method of judging this. However, this task can be anxiety-provoking and competent candidates may underperform when they are fully aware that every decision they make will affect their job prospects. With gamification, we can build models that are very similar to daily tasks in a role without directly mimicking them. By engaging the candidates, they relax and forget it is a test situation. Test anxiety is common amongst applicants, and gamification can help combat this problem. We have even received feedback from past candidates surrounding this:  “This was a very unique and fun way to assess individuals. It allowed me to relax and was the first time I have ever enjoyed being assessed”. Because a candidate feels more relaxed, HR will get a lot more accurate data on their abilities. 

Candidates can’t second guess a game

Some candidates may try to reverse engineer their application. But with gamification, it’s difficult for a candidate to do this. For example, in our new Lens Pro assessment you choose between two options which are equally viable instead of two choices where it’s obvious what the ‘correct answer’ is. This helps an employer really get to know an applicant and the values they stand for. The process becomes about their true abilities, not the persona which they think will get them the job.  

Accessibility: more applicants, more talent

The games we have developed can be accessed anytime and anywhere in the world, which widens the talent pool. In the past, applicants who live in remote locations or have mobility issues wouldn’t have been able to physically attend assessment centres. Now they have an equal opportunity to showcase their abilities for a job. 

Breaking down cultural barriers 

It is also important to take into account the visual content of the games. Using shapes that have pre-existing cultural connotations may put candidates from those backgrounds at a disadvantage. For example, in a line up of shapes, they may choose the one that is perceived as lucky in their culture instead of the correct one. In our games, we use shapes that are universal and have no cultural connotations so everyone has an equal chance. 

More data in less time 

These games can also collect a large amount of data around how people make decisions and tackle problems in a short space of time. This means the application process can be much shorter. HR will be able to consider talent which may have otherwise dropped out of a longer application process, whilst using that data to enhance their decision making.

The future of recruitment? 

Gamification is a more engaging, accessible and less pressured method of collecting accurate data to get a fuller picture on a candidate. With all these benefits, why wouldn’t you use it in a recruitment process? In 2018, the global gamification market was valued at $5.5 billion. In the future, gamification may be a common part of most recruitment processes. On the surface, it may look simple but it is an expert skill. If you are interested in gamification, get in touch as we have experts who have been researching, testing and applying it extensively for years.

Book a demo with us to play our extensive library of scientifically-backed games or find out how you can use gamification in your next recruitment process. 

We’re sponsoring the Bath Digital Festival 2019!

Cognisess are excited to reveal that we are headline sponsors of the Bath Digital Festival 2019!

The Bath Digital Festival is the biggest and most inclusive technology festival in the South West. The festival aims to bring people and technology together in Bath. Now stepping into its seventh year, the Bath Digital Festival will guarantee an excellent display of technology to explore and aid your digital discovery. An event to truly explore, learn and develop your knowledge about our digital future.

As a software company that has developed its business using local talent, and benefits from a thriving digital ecosystem, we are pleased to be able to support the event and help position Bath as a place where people and companies can thrive. Our CEO, Chris Butt, commented:

“The world is becoming increasingly competitive and towns, cities and regions are under pressure to showcase their talent and potential. The Bath Digital Festival is part of demonstrating that the digital scene is real and thriving here and we are proud to be a part of it.”

Our Chief Scientific Officer, Dr Boris Altemeyer, will also be attending the festival and discussing some interesting topics in the digital world. All details will be released closer to the date.

You can find all of the Cognisess team at the Bath Digital Festival this year. Keep up-to-date with all the talks and events you can attend whilst at the Festival. You can find out more about the event and how to get involved at the Bath Digital Festival website.

Will AI empower women & how?

We are all striving to become more inclusive because regardless of a person’s gender, ethnicity or background everyone has talent and potential. With more women working than ever before, gender equality is at the forefront of most HR professional’s minds. However, there is a lack of females in leadership positions, for instance, only 25 females are CEOs at Fortune 500 companies.

This imbalance can be observed across the workforce, with men and women respectfully dominating certain industries. For example, currently 80% of US software developers are men and 85% of social workers are women. But why is this the case? The effect of life domains on girls’ possible selves study suggests that culture, socialisation and gender role stereotyping discourages females from traditionally masculine subjects such as physics and mathematics. This may influence career choices later on, which further reinforces job role stereotypes. Therefore, these stereotypes based on gender can impact society heavily but the ever-growing change for equality will help open industries to all.

Will this ever change? 

We are on the cusp of the fourth industrial revolution, and as a result, new technology such as AI and automation will transform industries and workforces. Employees will dedicate less time to routine tasks like data handling, focusing more on adding value to the company. More jobs will require a personal touch using interpersonal skills, creativity and problem-solving abilities which will favour humans over AI and other technologies. According to a study by PWC, women could initially be impacted by the development and implementation of AI and automation. However, in the long term, it is suggested that more males could be affected. This should inspire women to retrain or change career in order to stay ahead of the curve which may mean applying for roles they haven’t considered before.

Currently, there is a lack of females in STEM related fields.  Our Chief Scientific Officer, Dr Boris Altemeyer, comments that: “You can only hire in a balanced way for diversity if the talent is there and they have been educated in that field.” As this industry grows, there will be even more roles available in STEM industries. Initiatives have been created to encourage women to take STEM subjects. If this is successful, more females will be hired in typical male dominated roles. This will also mean a more diverse applicant pool. But how can HR managers ensure they are hiring the best candidates for a role, regardless of whether a position is traditionally held by a male or female?  

How can HR support this change? 

More and more businesses are introducing AI into their recruitment process. There are many benefits to adopting this technology, it saves you time, money and people power whilst allowing you to find candidates who fit into your company’s culture and team as well as the role you’re recruiting for. AI technologies can enable you to create a fairer and more diverse recruitment process. As humans are naturally prone to bias, it can sometimes influence decisions the workplace. It is common within the recruitment process as you are judging candidates on a range of skills and attributes to match the job role. However, factors such as gender and culture should not affect applying for a job (read our blog to find out more). AI removes the bias created by humans as it has the capacity to be completely objective.

“If AI doesn’t empower women, then we are doing it wrong”

Dr Boris Altemeyer

It is possible to create a recruitment process that is fair for all. But how do you define ‘fair’? Even if you programme AI software to identify the best candidates with a 50:50 gender split, it may still not be entirely fair. For instance, an applicant pool could have a larger amount of stronger female candidates. Therefore, not only would these qualified applicants miss out on this job opportunity, but the organisation wouldn’t necessarily be hiring the best candidates for the role. Dr Boris Altemeyer also reveals that “The AI needs to learn what is fair and balanced. We need to agree what we tell the AI to do in order to get the best possible outcome.” 

At Cognisess, we remove biases by making it optional for candidates to disclose age, gender, race or even the schools they attended. More significantly, this personal information is never considered in Cognisess’ set of assessments. Our system is mostly interested in assessing how your brain works. From this, recruiters can focus purely on what matters when hiring an applicant. This is called blind recruitment and it provides decision makers with an in-depth understanding of a candidate’s suitability for the role regardless of background, age, gender or ethnicity. This creates an environment for recruiters to make objective and well-informed decisions about a candidate’s potential.

Creating equal opportunities for all with AI

At Cognisess, we are constantly pursuing a fair recruitment process for all. We recently investigated if gender bias was present in one of our client’s hiring processes. Although more male applicants applied for their graduate scheme, more female candidates were successful. When candidates were asked to complete a variety of cognitive, emotional, personality Cognisess assessments, there was no bias present. The number of passed and rejected candidates reflected the difference in applicant volume of each gender. The final stage of the graduate process was a video interview. The gender was revealed in this section of the process due to the video aspect. However, in this part of the process female applicants were more likely to pass this stage than males. This could be an indication of higher presentation skills in female candidates, but it could also reflect a subtle bias in the human assessors marking the video interviews. 

This shows the effect humans could have on a recruitment process. It is important to note that bias can happen towards any group of people, including males. This is why it is important HR teams constantly refines this in order to truly hire the best applicants.  

Initially, women will be the most affected by the fourth industrial revolution. But this could be an opportunity for them to step outside stereotypical female roles and realise their potential. With a more diverse applicant pool organisations will need to ensure they have a recruitment process in place that is fair for all. If you would like to discuss how AI and People Analytics can enhance your recruitment process, book a free demo with our expert team. 

Volume Recruitment in Retail: Harvest the volume, find the quality

From Christmas shopping to the rush to buy summer holiday essentials, retail is a high tempo sector regardless of the season. Hiring experienced and qualified staff is important to maintain high standards of service, but this can be challenging when there is a high turnover of staff and a high volume of applications in the talent pipeline. According to Labour Market Review, 60% of employers report that applicants lack important customer handling skills and only 11% of employers think their employees have all the necessary skills to work in their store. That increases the pressure to find the right talent as unsuitable workers who may find themselves as the face of a brand could damage a customer’s perception of the company and affect sales. But how can hiring managers guarantee they have made the right decision when involved in high volume of applicants and acute time pressures to fill vacancies quickly? The answer lies in harnessing the power of Predictive People Analytics from platforms like Cognisess.

Time is precious, recruitment is expensive

Sorting through a high volume of applications is a time consuming and costly process. On average, it takes 42 days to fill a position. In addition, Oxford Economics reveals that the average fee for replacing a departing staff member is £30,614. Costs typically includes £5,433 for logistics, such as agency fees and advertising, and wages during the time when a new employee is yet to reach optimum productivity level, believed to be an average of 28 weeks at a cost of £25,182. Therefore, reducing churn should reduce overall recruitment costs massively and in turn, these costs can be re-distributed across the business to improve business performance.

That’s why one of our clients, a popular UK furniture retailer, started to use Cognisess Pro. Since deploying Cognisess Pro, they have processed nearly 10,000 applications for multiple roles nationwide. Sorting through such a high volume of candidates had previously proved to be too time intensive for their store managers, who really wanted to focus more of their time on the customer experience, sales and optimising the performance of their current employees. By harnessing the recruitment and assessment features of Cognisess Pro, hiring managers were able to transform the application and hiring process by reducing the manual time and resources needed and in doing so generated a more accurate outcome.

Widen the talent pool – don’t narrow it.

When typically faced with the pressure of hiring in retail, managers tend to take short cuts and aim for applicants who appear (on the surface) to meet the basic job fit criteria and resemble candidates they have seen before. As such, many potentially suitable candidates can be ignored or overlooked and others who may not be suitable at all and are liable to churn are often hired. But of course with such time pressure to hire with limited time and resources, it is natural to narrow the field of opportunity rather than expand it.

Cognisess Pro is designed to take the strain of volume recruitment by accurately and scientifically filtering out at an early stage candidates who are simply not suitable based on the basic requirements of the job role. This automated process immediately relieves pressure on traditional manual sifting putting time and control back in the hands of hiring managers. In the case of our furniture retailing client, we provided a process to successfully handle the high volume of applicants by focusing on their abilities and attributes for the role within a ‘blind’ recruitment process which means the system had no visibility of race, gender or age. These characteristics may well have been unconsciously or consciously taken into account by humans previously and can be reliably avoided by using Cognisess Pro. Read more about removing bias in recruitment in our previous blog post

By using a series of Cognisess’ scientifically backed assessments to profile what good looks like amongst our client’s most successful employees, we were able to provide a benchmark and job profile. With the results, the software can automatically compare and rank every applicant’s scores against a series of cognitive, emotional and personality attributes which indicates how well-matched an applicant is to the specific job role. Not only did this give every applicant a fair chance, it also meant that the widest possible volume of applicants could be considered. Without Cognisess Pro, this opportunity would be too prohibitive in cost and resource terms.

How do you hire and keep the best candidates? 

Harnessing People Analytics through the Cognisess Pro platform is a hundred times faster and accurate than any human assessment. This includes widening the search for retail roles to attract applicants from a variety of backgrounds and experiences – many of which would be overlooked during traditional manual processes. And although some applicants may have the relevant transferable skills – others simply wouldn’t have the abilities or personality that the position requires. Cognisess Pro understands what to look for – in an instant.

However, even after hiring a candidate, it can be difficult to know you’ve hired a high quality applicant who will stay the distance in retail for the long term. Last year, Korn Ferry found that part-time retail employees have an 81% turnover rate on average, this means the retail sector is having to constantly recruiting to fill positions which is intensely resource hungry, disruptive to operations and puts pressure on delivering sales targets in such a highly dynamic customer-facing environment. Meta-data analysis by Kristof-Brown  found that employees who relate to a company’s culture are more satisfied in their role and more likely to stay. Hiring people who fit into the team they work with and the culture of the store may help them feel comfortable in their environment and more likely to perform well. 

Cognisess Pro provides additional levels of People Analytics insight in the recruitment process to complement this opportunity. Our Culture Fit tool helps recruiters understand whether an applicant will fit into their company’s culture, and our Team Fit tool rates how well an applicant’s personality traits and skills would fit the store team’s profile. This gamified set of assessments means analysis can be made at an early stage and without having to invest in time off the floor to hold individual and team fit meetings. This allows managers to identify candidates who have a natural fit to their company’s culture and to a team’s unique dynamic energy before even meeting them. This additional level of insight means you are not only selecting the best candidate for the role, you are also investing in an employee who is more likely to thrive and stay.

Be confident – find and hire the right talent

Constantly replacing retail employees is a drain on time and cost. Hiring the wrong talent for your company only exasperates that problem. By using Cognisess Pro and harnessing the power of People Analytics, managers can rely on our data-driven platform to quickly and accurately make the best people decisions every time. Find out how Cognisess Pro can expand and improve your applicant pool, book a demo with us today.