How Gamification can benefit your recruitment process?

Gamification is a common buzzword in HR. However, what actually is it —and more importantly— how can it help your recruitment process? 

What is gamification? 

Gamification is more than just adding a game into your application process. These scientifically-backed games are an opportunity to truly assess a candidate’s behaviour, abilities and job performance. 

 According to our Chief Scientific Officer, Dr Boris Altemeyer:

 “Gamification is great if it’s applied in the right way. But it should never come first. First of all, we need to define what we actually want to assess and then the gamification on top provides us with a new tool to generate better, clearer and truer data.”

Gamification is about understanding how people’s brains interpret information. For instance, assessing how well a person multitasks and prioritises. For years the ‘in-tray exercise’ has been a popular method of judging this. However, this task can be anxiety-provoking and competent candidates may underperform when they are fully aware that every decision they make will affect their job prospects. With gamification, we can build models that are very similar to daily tasks in a role without directly mimicking them. By engaging the candidates, they relax and forget it is a test situation. Test anxiety is common amongst applicants, and gamification can help combat this problem. We have even received feedback from past candidates surrounding this:  “This was a very unique and fun way to assess individuals. It allowed me to relax and was the first time I have ever enjoyed being assessed”. Because a candidate feels more relaxed, HR will get a lot more accurate data on their abilities. 

Candidates can’t second guess a game

Some candidates may try to reverse engineer their application. But with gamification, it’s difficult for a candidate to do this. For example, in our new Lens Pro assessment you choose between two options which are equally viable instead of two choices where it’s obvious what the ‘correct answer’ is. This helps an employer really get to know an applicant and the values they stand for. The process becomes about their true abilities, not the persona which they think will get them the job.  

Accessibility: more applicants, more talent

The games we have developed can be accessed anytime and anywhere in the world, which widens the talent pool. In the past, applicants who live in remote locations or have mobility issues wouldn’t have been able to physically attend assessment centres. Now they have an equal opportunity to showcase their abilities for a job. 

Breaking down cultural barriers 

It is also important to take into account the visual content of the games. Using shapes that have pre-existing cultural connotations may put candidates from those backgrounds at a disadvantage. For example, in a line up of shapes, they may choose the one that is perceived as lucky in their culture instead of the correct one. In our games, we use shapes that are universal and have no cultural connotations so everyone has an equal chance. 

More data in less time 

These games can also collect a large amount of data around how people make decisions and tackle problems in a short space of time. This means the application process can be much shorter. HR will be able to consider talent which may have otherwise dropped out of a longer application process, whilst using that data to enhance their decision making.

The future of recruitment? 

Gamification is a more engaging, accessible and less pressured method of collecting accurate data to get a fuller picture on a candidate. With all these benefits, why wouldn’t you use it in a recruitment process? In 2018, the global gamification market was valued at $5.5 billion. In the future, gamification may be a common part of most recruitment processes. On the surface, it may look simple but it is an expert skill. If you are interested in gamification, get in touch as we have experts who have been researching, testing and applying it extensively for years.

Book a demo with us to play our extensive library of scientifically-backed games or find out how you can use gamification in your next recruitment process. 

We’re sponsoring the Bath Digital Festival 2019!

Cognisess are excited to reveal that we are headline sponsors of the Bath Digital Festival 2019!

The Bath Digital Festival is the biggest and most inclusive technology festival in the South West. The festival aims to bring people and technology together in Bath. Now stepping into its seventh year, the Bath Digital Festival will guarantee an excellent display of technology to explore and aid your digital discovery. An event to truly explore, learn and develop your knowledge about our digital future.

As a software company that has developed its business using local talent, and benefits from a thriving digital ecosystem, we are pleased to be able to support the event and help position Bath as a place where people and companies can thrive. Our CEO, Chris Butt, commented:

“The world is becoming increasingly competitive and towns, cities and regions are under pressure to showcase their talent and potential. The Bath Digital Festival is part of demonstrating that the digital scene is real and thriving here and we are proud to be a part of it.”

Our Chief Scientific Officer, Dr Boris Altemeyer, will also be attending the festival and discussing some interesting topics in the digital world. All details will be released closer to the date.

You can find all of the Cognisess team at the Bath Digital Festival this year. Keep up-to-date with all the talks and events you can attend whilst at the Festival. You can find out more about the event and how to get involved at the Bath Digital Festival website.

Will AI empower women & how?

We are all striving to become more inclusive because regardless of a person’s gender, ethnicity or background everyone has talent and potential. With more women working than ever before, gender equality is at the forefront of most HR professional’s minds. However, there is a lack of females in leadership positions, for instance, only 25 females are CEOs at Fortune 500 companies.

This imbalance can be observed across the workforce, with men and women respectfully dominating certain industries. For example, currently 80% of US software developers are men and 85% of social workers are women. But why is this the case? The effect of life domains on girls’ possible selves study suggests that culture, socialisation and gender role stereotyping discourages females from traditionally masculine subjects such as physics and mathematics. This may influence career choices later on, which further reinforces job role stereotypes. Therefore, these stereotypes based on gender can impact society heavily but the ever-growing change for equality will help open industries to all.

Will this ever change? 

We are on the cusp of the fourth industrial revolution, and as a result, new technology such as AI and automation will transform industries and workforces. Employees will dedicate less time to routine tasks like data handling, focusing more on adding value to the company. More jobs will require a personal touch using interpersonal skills, creativity and problem-solving abilities which will favour humans over AI and other technologies. According to a study by PWC, women could initially be impacted by the development and implementation of AI and automation. However, in the long term, it is suggested that more males could be affected. This should inspire women to retrain or change career in order to stay ahead of the curve which may mean applying for roles they haven’t considered before.

Currently, there is a lack of females in STEM related fields.  Our Chief Scientific Officer, Dr Boris Altemeyer, comments that: “You can only hire in a balanced way for diversity if the talent is there and they have been educated in that field.” As this industry grows, there will be even more roles available in STEM industries. Initiatives have been created to encourage women to take STEM subjects. If this is successful, more females will be hired in typical male dominated roles. This will also mean a more diverse applicant pool. But how can HR managers ensure they are hiring the best candidates for a role, regardless of whether a position is traditionally held by a male or female?  

How can HR support this change? 

More and more businesses are introducing AI into their recruitment process. There are many benefits to adopting this technology, it saves you time, money and people power whilst allowing you to find candidates who fit into your company’s culture and team as well as the role you’re recruiting for. AI technologies can enable you to create a fairer and more diverse recruitment process. As humans are naturally prone to bias, it can sometimes influence decisions the workplace. It is common within the recruitment process as you are judging candidates on a range of skills and attributes to match the job role. However, factors such as gender and culture should not affect applying for a job (read our blog to find out more). AI removes the bias created by humans as it has the capacity to be completely objective.

“If AI doesn’t empower women, then we are doing it wrong”

Dr Boris Altemeyer

It is possible to create a recruitment process that is fair for all. But how do you define ‘fair’? Even if you programme AI software to identify the best candidates with a 50:50 gender split, it may still not be entirely fair. For instance, an applicant pool could have a larger amount of stronger female candidates. Therefore, not only would these qualified applicants miss out on this job opportunity, but the organisation wouldn’t necessarily be hiring the best candidates for the role. Dr Boris Altemeyer also reveals that “The AI needs to learn what is fair and balanced. We need to agree what we tell the AI to do in order to get the best possible outcome.” 

At Cognisess, we remove biases by making it optional for candidates to disclose age, gender, race or even the schools they attended. More significantly, this personal information is never considered in Cognisess’ set of assessments. Our system is mostly interested in assessing how your brain works. From this, recruiters can focus purely on what matters when hiring an applicant. This is called blind recruitment and it provides decision makers with an in-depth understanding of a candidate’s suitability for the role regardless of background, age, gender or ethnicity. This creates an environment for recruiters to make objective and well-informed decisions about a candidate’s potential.

Creating equal opportunities for all with AI

At Cognisess, we are constantly pursuing a fair recruitment process for all. We recently investigated if gender bias was present in one of our client’s hiring processes. Although more male applicants applied for their graduate scheme, more female candidates were successful. When candidates were asked to complete a variety of cognitive, emotional, personality Cognisess assessments, there was no bias present. The number of passed and rejected candidates reflected the difference in applicant volume of each gender. The final stage of the graduate process was a video interview. The gender was revealed in this section of the process due to the video aspect. However, in this part of the process female applicants were more likely to pass this stage than males. This could be an indication of higher presentation skills in female candidates, but it could also reflect a subtle bias in the human assessors marking the video interviews. 

This shows the effect humans could have on a recruitment process. It is important to note that bias can happen towards any group of people, including males. This is why it is important HR teams constantly refines this in order to truly hire the best applicants.  

Initially, women will be the most affected by the fourth industrial revolution. But this could be an opportunity for them to step outside stereotypical female roles and realise their potential. With a more diverse applicant pool organisations will need to ensure they have a recruitment process in place that is fair for all. If you would like to discuss how AI and People Analytics can enhance your recruitment process, book a free demo with our expert team. 

Volume Recruitment in Retail: Harvest the volume, find the quality

From Christmas shopping to the rush to buy summer holiday essentials, retail is a high tempo sector regardless of the season. Hiring experienced and qualified staff is important to maintain high standards of service, but this can be challenging when there is a high turnover of staff and a high volume of applications in the talent pipeline. According to Labour Market Review, 60% of employers report that applicants lack important customer handling skills and only 11% of employers think their employees have all the necessary skills to work in their store. That increases the pressure to find the right talent as unsuitable workers who may find themselves as the face of a brand could damage a customer’s perception of the company and affect sales. But how can hiring managers guarantee they have made the right decision when involved in high volume of applicants and acute time pressures to fill vacancies quickly? The answer lies in harnessing the power of Predictive People Analytics from platforms like Cognisess.

Time is precious, recruitment is expensive

Sorting through a high volume of applications is a time consuming and costly process. On average, it takes 42 days to fill a position. In addition, Oxford Economics reveals that the average fee for replacing a departing staff member is £30,614. Costs typically includes £5,433 for logistics, such as agency fees and advertising, and wages during the time when a new employee is yet to reach optimum productivity level, believed to be an average of 28 weeks at a cost of £25,182. Therefore, reducing churn should reduce overall recruitment costs massively and in turn, these costs can be re-distributed across the business to improve business performance.

That’s why one of our clients, a popular UK furniture retailer, started to use Cognisess Pro. Since deploying Cognisess Pro, they have processed nearly 10,000 applications for multiple roles nationwide. Sorting through such a high volume of candidates had previously proved to be too time intensive for their store managers, who really wanted to focus more of their time on the customer experience, sales and optimising the performance of their current employees. By harnessing the recruitment and assessment features of Cognisess Pro, hiring managers were able to transform the application and hiring process by reducing the manual time and resources needed and in doing so generated a more accurate outcome.

Widen the talent pool – don’t narrow it.

When typically faced with the pressure of hiring in retail, managers tend to take short cuts and aim for applicants who appear (on the surface) to meet the basic job fit criteria and resemble candidates they have seen before. As such, many potentially suitable candidates can be ignored or overlooked and others who may not be suitable at all and are liable to churn are often hired. But of course with such time pressure to hire with limited time and resources, it is natural to narrow the field of opportunity rather than expand it.

Cognisess Pro is designed to take the strain of volume recruitment by accurately and scientifically filtering out at an early stage candidates who are simply not suitable based on the basic requirements of the job role. This automated process immediately relieves pressure on traditional manual sifting putting time and control back in the hands of hiring managers. In the case of our furniture retailing client, we provided a process to successfully handle the high volume of applicants by focusing on their abilities and attributes for the role within a ‘blind’ recruitment process which means the system had no visibility of race, gender or age. These characteristics may well have been unconsciously or consciously taken into account by humans previously and can be reliably avoided by using Cognisess Pro. Read more about removing bias in recruitment in our previous blog post

By using a series of Cognisess’ scientifically backed assessments to profile what good looks like amongst our client’s most successful employees, we were able to provide a benchmark and job profile. With the results, the software can automatically compare and rank every applicant’s scores against a series of cognitive, emotional and personality attributes which indicates how well-matched an applicant is to the specific job role. Not only did this give every applicant a fair chance, it also meant that the widest possible volume of applicants could be considered. Without Cognisess Pro, this opportunity would be too prohibitive in cost and resource terms.

How do you hire and keep the best candidates? 

Harnessing People Analytics through the Cognisess Pro platform is a hundred times faster and accurate than any human assessment. This includes widening the search for retail roles to attract applicants from a variety of backgrounds and experiences – many of which would be overlooked during traditional manual processes. And although some applicants may have the relevant transferable skills – others simply wouldn’t have the abilities or personality that the position requires. Cognisess Pro understands what to look for – in an instant.

However, even after hiring a candidate, it can be difficult to know you’ve hired a high quality applicant who will stay the distance in retail for the long term. Last year, Korn Ferry found that part-time retail employees have an 81% turnover rate on average, this means the retail sector is having to constantly recruiting to fill positions which is intensely resource hungry, disruptive to operations and puts pressure on delivering sales targets in such a highly dynamic customer-facing environment. Meta-data analysis by Kristof-Brown  found that employees who relate to a company’s culture are more satisfied in their role and more likely to stay. Hiring people who fit into the team they work with and the culture of the store may help them feel comfortable in their environment and more likely to perform well. 

Cognisess Pro provides additional levels of People Analytics insight in the recruitment process to complement this opportunity. Our Culture Fit tool helps recruiters understand whether an applicant will fit into their company’s culture, and our Team Fit tool rates how well an applicant’s personality traits and skills would fit the store team’s profile. This gamified set of assessments means analysis can be made at an early stage and without having to invest in time off the floor to hold individual and team fit meetings. This allows managers to identify candidates who have a natural fit to their company’s culture and to a team’s unique dynamic energy before even meeting them. This additional level of insight means you are not only selecting the best candidate for the role, you are also investing in an employee who is more likely to thrive and stay.

Be confident – find and hire the right talent

Constantly replacing retail employees is a drain on time and cost. Hiring the wrong talent for your company only exasperates that problem. By using Cognisess Pro and harnessing the power of People Analytics, managers can rely on our data-driven platform to quickly and accurately make the best people decisions every time. Find out how Cognisess Pro can expand and improve your applicant pool, book a demo with us today.

How to successfully interview thousands of applicants with Video Analysis

In the age of AI and automation, soft skills are essential. Although machines are better at processing and understanding large amounts of data, they can’t replace that human connection. Most roles have people-focused elements, whether it’s maintaining relationships with clients as an Account Manager or assisting customers as a Sales Assistant, every step is important. First impressions count. When meeting new people 55% of the impact comes from the way a person acts. This is why it is important to hire a candidate who can make a good impression when representing your company. 

33% of bosses know within the first 90 seconds of an interview whether they will hire a candidate. However, a recruiter isn’t able to see how an applicant communicates and presents themselves in a written application. This can prevent them from hiring the best talent. 

Is there a way to meet every candidate who has applied for a job? 

This may seem impossible if there are over 1,000 candidates in your Applicant Tracking System (ATS), but here at Cognisess, we have made it possible for you to interview every candidate. Our DeepLearnTM Video Analysis is able to measure: 

  • Confidence and control. When customers are interacting with your business, they want to talk to someone who is in control of a situation and confident in their abilities. You can now measure this before you hire an applicant.  
  • Positivity. An upbeat employee not only improves morale in the workplace but their positive nature will help them successfully communicate with clients. For example, if a client sees a sales executive who is sincerely positive about a product, they are more likely to buy it. 
  • Expressiveness.  Some people make everyone they talk to feel like they are being truly listened to. A high level of expression (within reason) is seen in western cultures as a sign of high levels of engagement in the subject of the conversation.
  • Resilience and grit. This allows a person to maintain the discipline and optimism to persevere, despite rejection and a lack of noticeable process over a period of time. 

How it works 

The machine vision used by DeepLearn™ uses highly advanced algorithms that read from 27+ points on the face. It tracks the differences of the positions over time to establish a picture of the emotion that is being expressed by a person. With its automated ‘Ask Me’ and ‘Meet Me’ video assessment tool, Cognisess Pro will recognise the values and attributes you’re looking for – accurately, objectively, every time. Book a demo to find out more about this feature. 

As Cognisess Pro isn’t human, it has the capacity to be completely objective (read our blog on unconscious bias in humans here). As there isn’t any human involvement in the analysis process, it supports a less bias hiring decision. Our tool isn’t programmed to see race, age or gender – it is purely assessing what an applicant is non-verbally communicating. This becomes a vital tool when companies are pursuing policies of inclusion, diversity and fairness.

The benefits of video analysis

  • Save time. Find the right applicant for you regardless of the volume of candidates. Our video analysis tool has analysed over 1.4 billion facial expressions with a 97% accuracy rate. This process can be done in a fraction of the time it would take a human to view and make a decision on each video.
  • Meet the human behind the application. The tool brings an application to life. Not only can you view a thorough assessment of a candidate’s personality and cognitive attributes but you can meet them too. 
  • Enhance decision making. Know that you have hired the right talent with the data to back up your decisions. This creates a more objective hiring process. 

Creating a fair recruitment process with our clients

This tool can be used across all industries. Companies also have the option to use the video interview tool without the DeepLearnTM analysis. In the past, clients such as hotel giant IHG, the world’s leading brewer AB InBev and special economic zone Alabuga have used it to enhance their recruitment process.  

Recently, we have studied the performance of the video analysis tool with one of our customers. Focusing on the candidates who had successfully passed their video interview, we uncovered a statistically significant relationship between an internal assessor’s high rating of a candidate and a good positivity and expressiveness score. This further shows the accuracy of this technology and how it can be applied to create a fair and transparent recruitment process, where any areas of unconscious bias can be corrected as a helpful mechanism to support HR professionals avoid bias. 

How our clients use DeepLearnTM Video Analysis

Each candidate records themselves answering a number of key questions that have been set by the company. Computer Vision analyses each video interview frame by frame, searching for positivity, expressiveness alongside other attributes relevant to the job. ​The tool is a hundred times faster and accurate than any human assessment. As a result, a business is able to identify top talent from their entire applicant pool. 

HR professionals are able to draw conclusions from their own expertise when finally ‘meeting’ each candidate. They can also review a comprehensive analysis on them alongside the other Cognisess assessments that analyse Job Fit, Culture Fit and Team Fit. 

People are an essential part of a company. It is important to hire applicants who will represent a business in a positive manner. Using a video interview tool will help you meet each applicant in the early stages of the recruitment process. You may also use the DeepLearnTM  Video Analysis tool to detect a candidate’s true emotion at that moment, not what they may like to present to an interview panel. If you would like to find out more about our video analysis tool and how it can transform your recruitment process, book a FREE demo today with our expert team.    

How HR and People Analytics can help manage Employee Wellbeing

As employees, we all want to perform well in our jobs and be recognised for our contribution. But when working late or not speaking up when you are overloaded becomes the cultural norm, it may lead to employees experiencing damage to their wellbeing and in the worst case, burning out.

With 1 in 4 people in the UK experiencing a mental health problem this year, a Gallup study found that around two-thirds of full time employees experience occupational burnout at some stage. This issue not only affects the employees, but the wider organisation. People who experience burnouts are 63% more likely to take a sick day and 2.6 times more likely to be actively seeking a different job. And of course, if employees are constantly absent, this affect the business. In turn, this could financially impact the business due to high churn rate and funds needed for recruitment.  

By taking more responsibility for the wellbeing of their employees, businesses can create a more positive and productive work environment for their people to thrive in. Innovative technology like Predictive People Analytics is uniquely positioned to support HR to do this in an accurate and timely fashion.

Giving your employees a voice

Sometimes employees may lack the confidence to speak up in the workplace or ask for help. They may instead suffer in silence, which undoubtedly makes the problem worse. Using a platform like Cognisess Pro will allow these people to communicate how they are feeling directly to HR from the privacy of their desks, or at home. Our platform allows employees to log data regarding their mood and how many hours they slept, as well as providing a variety of emotion assessments including how hard they are on themselves in times of difficulty and pressure. These tools can provide HR with the insights needed to improve employees’ wellbeing and optimise the working environment to overcome these issues identified.

Relationships and teams are key

Relationships are key to nurturing a positive work environment; the most important working relationships employers have is with their team. Interactions happen daily making positive relationships and healthy dynamics key to a successful business. Therefore, creating an environment where team members work cohesively is important. According to Dr G. Ramesh and Dr K. Vasuki, in Addressing Employee’s Underperformance by Nurturing a Positive Work environment, one of the reasons why people under perform is due to conflict within a team and personality differences. In contrast, a meta-analysis by Kristof-Brown found that employees who fit in with their company, coworkers and managers perform better in their job. Therefore, implementing a software which understands the current team can help HR Managers to enhance the team with the addition of new candidates which align with the current culture and attributes.

In the past, creating a great team was a process of trial and error, backed up by a manager’s knowledge on each person’s unique abilities. However, a new hire can change a team’s dynamic positively or negatively and it may seem like there is no way to predict the outcome of this. Our Team Fit feature is able to eliminate this risk. Managers are more able to reveal how an individual will fit into an existing team dynamic, allowing them to maintain a conflict free environment. It collates and maps an individual’s results, like how they work and communicate, via a user-friendly graph against the attributes of others in any defined team or group. The team and individual don’t need to meet for the HR manager to understand whether a person would fit well into that team. This scientifically valid assessment not only increases resource efficiency for managers, but also prevents any loss in productivity derived from the wrong individuals working together – or worse, accelerating churn.

Creating a supportive culture for employees

It is also important that employees fit into a company’s culture. Although employees have different skill sets, workers who collectively share the same set of values may feel more united and motivated when working towards a business’s goals and objectives. Meta analysis by Kristof-Brown also found that employees who relate to their company culture are satisfied in their role.

One of Cognisess’ clients recently used our culture fit tool to ensure they recruited people who would fit into their very distinctive culture.  

Our analysis uncovered that the company’s employees demonstrated a high level of emotional intelligence. This is a useful attribute to collectively possess in regards to mental health. This ability allows them to be aware of how they are feeling and know when they need to take a break, which can prevent them from burnout. It also assists them in identifying when others are struggling, which contributes to a supportive work environment. However, it is possible to increase your emotional intelligence, encouraging your employees to do this may help them manage their wellbeing, creating an overall positive work environment.  

For more information on how we apply this feature of Cognisess Pro, our Chief Scientific Officer, Dr Boris Altemeyer explains the process on a video:

Forewarned is forearmed

Burnout and poor mental health clearly can affect people, but it also affects organisations. Using Predictive Analytics tools for your People can help your organisation operate in a more responsible and efficient business environment whilst also supporting employees to deliver optimum performance and fulfill their true potential. If you would like to find out more about Predictive Analytics for People, book a demo today.

The AI will see you now… why we should trust Computer Vision

On the whole, humans are generally good at identifying emotions, but this mostly happens at an unconscious level and it isn’t always a reliable tool, particularly when it may involve having to make decisions based on this interpretation. According to psychology professor, Lisa Feldman Barrett our emotions are the brain’s method of understanding the body’s raw data. But sometimes the same sensations can be interpreted differently depending on external events. For example, a queasy stomach could be interpreted as nervousness before a job interview or excitement for an upcoming holiday.

We are reactive to the world around us. For example, if a HR professional has a disagreement with a colleague or is experiencing personal issues outside the workplace, they may bring these negative emotions into interviewing a candidate for a job. This may affect our perception of a candidate and the hiring decision.

Although we can’t change these factors, we can prevent them from influencing the recruitment process to ensure it is fair, consistent and transparent. As we enter the fourth industrial revolution and are increasingly driven by new technology, AI and Computer Vision will be on hand to assist humans in making data-led decisions that are consistently accurate and free of bias; attributes which will become increasingly important in a fast moving and compliant world.

What is Computer Vision and AI?

Computer Vision acts as the eyes of an AI. This technology can visually process the world around them and they can be programmed to analyse the information it collects. For example, Computer Vision is used as part of our video analysis tool. The technology analyses each candidate’s facial expressions and micro-expressions from their video interview. Micro-expressions are facial movements that happen – even before we are consciously aware of making them. This means Computer Vision is able to detect a candidate’s true emotion at that moment, not what they may like to present to an interview panel.

This tool can be used to recruit across all industries. However, it is especially useful in customer focused or sales roles where ‘reading people’ or presenting yourself positively or empathetically is required. Computer Vision can observe how easy a person is to talk to, and how approachable they will be to customers – even under pressure.

Why should we trust machines to assess human behaviour?

Together, AI and Computer Vision are able to accurately repeat the same process over and over again. Our video analysis tool has analysed over 1.4 billion facial expressions with a 97% accuracy rate. This is an invaluable tool for humans and can be used to gain advantage particularly in dealing with scale or distance. Computer Vision doesn’t experience a post-lunchtime dip,  which is when a person feels drowsy for a few hours whilst their body digests their food.  Equally the AI doesn’t have a ‘bad day’ through fatigue which would impair their overall cognitive performance. It can process thousands of job applications and identify the top candidates, regardless of what time of day it is. This enables a recruiter to stay focused on putting their attention and expertise on the applicants that have relevant skills and abilities for the role.

As AI and Computer Vision aren’t human, they have the capacity to be completely objective (read our blog on unconscious bias in humans here). Our Chief Scientific Officer, Dr Boris Altemeyer, revealed to Information Age that “AI doesn’t have to understand its own unconscious bias, because it has none. AI does not need diversity and inclusion training. It’s incapable of taking an instant dislike to someone, secretly wondering whether someone’s planning on starting a family, or hiring someone who’s pleasingly similar to them.” As there isn’t any human involvement in the analysis process it supports a less bias hiring decision. Our Computer Vision isn’t programmed to see race, age or gender – it is purely assessing what an applicant is non-verbally communicating. This becomes a vital tool when companies are pursuing policies of inclusion, diversity and fairness.

Making fast and accurate hiring decisions for every candidate – every time

Our clients using our video analysis tool will be able to give each applicant a fair chance, regardless of how large their applicant pool is.

Each candidate records themselves answering a number of key questions that have been set by the company. Computer Vision analyses each video interview frame by frame, searching for positivity and expressiveness, both of which are measures of genuine passion. ​The tool is a hundred times faster and accurate than any human assessment. As a result, a business is able to identify top talent from their entire applicant pool.

Working with Computer Vision supports hiring decisions, HR professionals are able to draw conclusions from their own expertise when finally ‘meeting’ each candidate, but also review the Computer Vision comprehensive analysis on them alongside the other Cognisess assessments that analyse Job Fit, Culture Fit and Team Fit.  

Recently, we have studied the performance of the video analysis tool with our client, AB InBev – the world’s leading brewer. Focusing on the candidates who had successfully passed their video interview stage, we uncovered a statistically significant relationship between an internal assessor’s high rating of a candidate and a good positivity and expressiveness score. This further shows how accurate this technology can be and how it can be applied to create a fair and transparent recruitment process were any areas of unconscious bias can be corrected as a helpful correction mechanism to support HR professionals avoid bias.

Make every day a good decision day with AI

Everyone of us within a workforce will have good and bad days, it is an inherent part of being human, after all. But in this new age of technology, AI and Computer Vision will ensure those occasion bad days doesn’t turn into bad hiring and bad decision days. If you would like to find out more about how our video analysis tool or Computer Vision can transform your recruitment process, book a FREE demo today with our expert team.    

Group of people sat in a sofa

Why Humans aren’t Redundant Yet

It has been widely established that AI and Automation will transform the future workplace and our economy. However, it will not only enhance a businesses technological processes but the people within it too.

Machines and algorithms are expected to create 133 million new roles but will replace 75 million positions by 2022, according to the World Economic Forum. But the question is, what type of roles is it creating and displacing? And what skills will these roles need?

Human connection can’t be automated

A few weeks ago CIPD released the ‘People and machines: from hype to reality’ report. It revealed that professional and higher technical staff are one of the most likely fields to be affected by AI and automation at 28%. In contrast, sales and service occupations are the least likely to be impacted at 5%. Although machines are more proficient in processing and understanding large amounts of data, they can’t replace human connection. For example, in sales positions, it takes that human connection to build a rapport with a customer and problem-solve any complaints or issues they are having. The ability to communicate, problem-solve, manage your time and stay motivated – widely known as soft skills.

Interestingly this shift is also reflected in the job market. According to Harvard University, the need for STEM-related roles greatly increased between 1989 and 2000 on the global jobs market but hasn’t significantly grown since. But positions in the creative industries, a sector which is rich in soft skills, increased in demand by 20% between 2011 and 2016. These statistics reveal a future where the need for soft skills in the workforce will become increasingly important.

What are the most valued soft skills for the future?

At the beginning of the year, LinkedIn uncovered the skills companies will need most in 2019, and at the top of that list was creativity. We are about the enter the fourth industrial revolution, companies will need creatives to lead them into the future to create new ideas and methods of working alongside new technology such as AI.

The World Economic Forum also found that 90% of top performers at work also have high emotional intelligence. According to Psychologist Daniel Goleman, emotional intelligence is defined by five core components:

  • Self-awareness – an understanding of your own emotions and how they could affect others.
  • Self-regulation – this is the ability to think before you react to a situation and the degree you are able to control your moods and impulses.
  • Internal motivation – rather than pursuing a goal for a reward, you are motivated to achieve for personal reasons, for instance, personal development.
  • Empathy – you are able to recognise and understand other people’s motivations.
  • Social skills – you can build a network and manage relationships.

This skill is essential for successfully managing a team, communicating with colleagues or customers. The CIPD report at the beginning of this article showed that the least affected roles will be people focused. This ability will be key for employees who want to successfully conduct themselves in the workplace.

How can businesses measure emotional intelligence and creativity in their applicants?

Cognisess Pro can measure a variety of soft skills through our scientifically backed assessments, including emotional intelligence and creativity. Allowing companies to hire a future-ready workforce.

We achieve this using the Cognisess’ Baseline Assessments along with our Team Fit tool. Creativity is measured by:

  • A person’s openness to experience. If an applicant isn’t willing to try new things, they are unlikely to think outside the box

  • Conscientiousness. For a person to be highly creative this needs to be an average score. An individual needs to commit to a plan, but not so rigidly that they don’t attempt a different method that could work better.   

  • Risk taking. This also needs to be an average or just above average score. They need to be confident enough to take a calculated risk in order to pursue an innovative idea, but simultaneously not constantly take risks.

As a result of this, companies are able to create teams which have a strong representation in terms of both creative skills and aptitudes – but also ensuring the team composition has a high level of Psychological Safety. Psychological Safety is directly related to someone’s emotional intelligence and can be identified as a part of our Team Fit tool. Our expert analytics team have identified that team members who have higher emotional intelligence tend to also have a higher level of Psychological Safety. This means they feel more comfortable speaking their mind in potentially difficult or stressful situations. When considering this in terms of innovation and creativity, it becomes a vital skill for a person to have. As there is nothing gained for the company from someone who is extremely creative at work, yet lacks the confidence to share their ideas with the rest of their team.

How to stay relevant in a fast-changing world

From work carried out with a variety of companies over the past 2 years, Cognisess has identified that understanding the creative composition of a team is a very important factor for companies looking to be innovative.  

Many current thinking and methods will quickly become outdated and irrelevant to a fast-changing and increasingly automated world. Creativity and problem-solving are hugely important for keeping the focus and energy of an organisation moving forward helping to innovate their processes and systems through the coming transformational years  Without this ability to be more fluidly creative and adaptable, organisations will be held back or simply may become redundant in the market. Cognisess has recognised that being able to accurately identify and recruit the talent who can bring creativity and innovation, ill enable Talent Managers within HR to make better decisions about the people and teams who should be empowered as the trendsetters versus those are more likely to conform to or defend the outdated modes of thinking.

Creativity – in the right team environment – is becoming essential to future proof organisations. It elevates the organisation’s strength in producing ideas and innovation through the free trade of ideas and accelerate the uptake of innovation throughout the organisation and help to cultivate a positive culture of freely shared ideas and possibilities. Companies can then reap the rewards of a future-oriented culture that is constantly and confidently implementing new ways to improve the contribution and progression of the business for employees, management, customers and shareholders alike.

Get future ready?

Become future ready and recruit the soft skills every company will need in the age of automation. If you would like to learn more about assessing creativity, emotional intelligence or our Team Fit tool, book a demo with our expert team.

Can you confidently hire a candidate, knowing they will fit into your culture?

It is widely accepted that a strong and cohesive company culture is the key to success. Forbes reported that businesses with strong cultures had a 4x increase in revenue growth and 96% of HR leaders are now prioritising cultural fit, according to a survey by ThriveMap. Yet, just over three-quarters (77%) of companies admitted to using gut feeling when assessing candidates for roles.

“For decades the HR hiring manager was the best People Analytics capability companies had. They worked without any data backup, operated based on a gut feeling and what had come before. Gut feeling is brilliant but it is the imperfect and human equivalent of processing lots of data and coming to a conclusion. Except….if that hiring manager has a bad day it will affect who’s going to get hired.” Our Chief Scientific Officer, Dr Boris Altemeyer, reveals. Until recently there weren’t any People Analytics platforms like Cognisess Pro which could consistently, reliably and scientifically identify candidates whose values would match a company’s culture. Recruiting solely on gut feeling can be risky, with no concrete data to backup hiring decisions it can be hard to ensure which new hires would enrich the cultural fabric of an organisation – rather than dilute or disrupt it. With culture fit becoming such an important factor within HR performance, should companies be taking this gamble?

The disadvantages of hiring a poor cultural fit within a company  

  • Higher employee churn. If an employee’s values clash with the businesses culture, they may start seeking a new role elsewhere. A study by Columbia University uncovered that the likelihood of job turnover in companies with poor cultures is 48%, compared to businesses with a strong company culture (13%).
  • Reduced job performance. If an employee doesn’t feel comfortable in an organisation they won’t perform at their best. Meta analysis by Kristof-Brown found that employees who fit in with their company, coworkers and managers perform better in their job.
  • Employees are less engaged in their role. Gallup reported that 63% of employees aren’t engaged in their role. With disengaged employees costing U.S companies nearly $550 billion a year, this is a costly issue. In contrast, the meta analysis by Kristof-Brown also found that employees who relate to their company culture are satisfied in their role. Hiring people who will engage and thrive in a company culture will reduce costs long term.

How People Analytics is harnessing data to provide organisational and cultural insight

Until recently there have been limited tools for HR to match potential talent to their company’s prevailing culture and prevent an unsuitable organisational hire. Traditional testing methods, such as psychometric testing, give limited insight into whether an applicant would thrive or struggle in a company’s environment.

They also don’t factor in potentially different cultural dynamics across departments. These can be subtle, so they can be difficult to calibrate and quantify. But it is vital to identify and understand them, as an employee who thrives in one department may not necessarily fit into another. Factoring in these ‘subcultures’ will help companies make better hiring decisions.

Cognisess Pro’s Culture Fit tool is able to identify any potential cultural differences between departments, as well as the overarching company culture. For example, clients Knight Frank, the UK’s leading independent real estate consultancy, recently utilised this tool. Our People Analytics software was able to accurately distinguish the slight differences between their commercial and residential departments, such as comparing their task switching abilities, alongside analysing the dynamics their strong overall company culture.  

What is Culture Fit and how does it work?

Our Culture Fit tool is one of many specific talent assessment tools on our Cognisess Pro Platform. It is currently used by companies such as AB InBev, the world’s leading brewer, to measure and benchmark the cultural values of their organisation throughout the world. This provides internal insights that can inform HR hiring decisions as we as other organisation design tasks.  

Firstly, existing employees complete our Culture Fit survey on our platform. This allows us to map how an organisation’s cultural values are internally understood and lived. These results provide a benchmark for our science team who analyse this survey data and then build a specialised set of culture assessments for the company –  this is used during the recruitment process to assess applicants against the core values identified in the employee’s survey results. It is worth stressing that the cultural profile created for a client is bespoke to the culture of their organisation. It is not based on a generalised or standardised set of cultural norms. This assessment set is used alongside our other cognitive, emotional intelligence and personality assessments in the recruitment process – as may be relevant to particular functions or job roles. As a result of applying this tool, AB InBev was not only able to identify whether a candidate was suitable for a specific role but had a clear insight into the probability of them thriving in their unique company culture.

For more information watch our Chief Scientific Officer, Dr Boris Altemeyer, explaining the tool.

There are many disadvantages of hiring candidates who are a poor culture fit for a company. But, by using our Culture Fit tool recruiters can identify the strongest culture fits in the candidate pool. If you would like to try our Culture Fit tool book a FREE demo today.   

Future Leaders: How they will transform leadership and how to spot and recruit them

Cognisess takes a look at an emerging trend in People Analytics using data and insights gained from analysing some of our client’s high-profile, global graduate recruitment schemes.

It is predicted that 50% of roles today will not exist by 2025. We will need strong leaders to guide employees through today’s rapidly changing workplace. But what will a future leader look like? How can companies identify these leaders and what skills will they need?

Key skills all future leaders will need

Adaptability  

The workplace is ever changing. Leaders will need to embrace this change to thrive. It is not only technology that is driving this change. In the future, there will be a shift in leadership style, moving away from an egocentric and hierarchical management style to focus on nurturing employees to be active and valued contributors. Instead of the leader telling their teams what they need, it will become more of an open dialogue between management and employees. This will create an environment were people and development are at the heart of the workplace. As a talent management platform, we are excited about this prospect and look forward to welcoming more organisations onto our People Analytics software.

High Emotional Intelligence

AI can process data more efficiently than humans, but there are still skills we are stronger in. A Korn Ferry study found human talent is 2.33 times more valuable compared to assets like technology. A high emotional intelligence allows future leaders to be aware of their own strengths and weaknesses as well as their teams. This means the manager can troubleshoot ways to improve themselves as well as their team – creating the strongest team possible.

This ability will be supported by AI. For example, although a manager can identify why a team may not be working well together, with Cognisess Team Fit they are able to view data on employees talents and see how dynamic the group is through a series of graphs. This data supports a leaders ‘gut feeling’ with physical results they can present to colleagues.

Comfortable with embracing and leading innovation

In the future, AI and humans will work together to optimise the workplace. A leader will need to understand the new challenges and opportunities this presents – for example data management and skill building. Managers need to be open to not only accepting new technology but also managing the relationship between employees and AI. There will be workers who aren’t as comfortable with the change as others – a high performing future leader will support these people to adapt and become confident with working with technology. This will create a united and technologically minded workforce.

To stay ahead of the curve, leaders will need to keep updated on the new tools and assessments that can enhance their organisation before their competitors. By signing up to our newsletter you will hear about our products, company updates and industry news without having to leave your inbox. Sign up on our blog page.

How diverse will future leaders need to be?

The number of women the workforce is increasing and companies are continuously trying to become more inclusive of gender, race and age. There are also a number of benefits to having a diverse workforce, according to McKinsey racially and ethnically diverse companies outperform industry norms by 35%.

However, only 4% of CEOs worldwide are women according to Deloitte’s Women in the Boardroom: A Global Perspective. But the report also uncovered that businesses who have females in top leadership positions have almost double the number of women on their board. Gender diverse boards are also more likely to hire a female board chair or CEO. It seems that diversity has a multiplying effect, according to this Parliament UK report the female employment rate is at its highest since records began (71%). The current workforce is becoming more diverse than ever. In the future, females in today’s workforce will hopefully move into management positions, increasing diversity within leadership roles.


Equally, we will also need to recruit talent from all different walks of life regardless of gender, age, ethnicity, country of origin or educational background. Diversity of thinking and approach in the workplace is critical to ensure new ideas and solutions are free flowing. The danger of recruiting the same type of candidate from the same background is that you only ever get the same answers and consensus. Outside the box thinking really does come from outside of the box!

How are companies preparing for the future now?

The businesses who are adopting AI and People Analytics now are starting to get ahead of the curve. People Analytics help you to identify the attributes needed now and for the future to help develop a mobile and agile workforce for today and tomorrow.

At Cognisess we have supported a wide range of clients with their graduate programmes, from hotel giants (IHG) to the world’s largest brewer (AB InBev). These graduate programmes are developing the leadership talent of tomorrow. Although there will be universal leader traits for the future regardless of the sector (as discussed earlier on in this article), we also recognise that leaders may look different in every organisation depending on the sector or culture. For instance, a hotel manager needs to be able to work well under time pressure when solving customers queries in a fast paced hospitality environment. Whereas this would be an advantage as an AB InBev leader, but not essential.

What is the process?

Taking AB InBev’s graduate programme as an example, we initially assessed a current cohort of AB InBev’s top talent who are currently on the graduate scheme. Additionally, AB InBev wanted graduates who fitted into their strong company culture. The organisation’s most loyal employees also completed assessments on Cognisess Pro. The data collected included personality traits, emotional intelligence and cognitive abilities. The combined assessment results enabled Cognisess to uncover characteristics that correlate to success in the role and the company. Analysing their current high performers not only helps to understand the qualities that make them so successful – but informs which applicants to recruit to ensure a high performing future workforce.

Our expert team then constructed a detailed job profile based on the collected characteristics. This became the benchmark to assess the graduate recruits on Cognisess Pro. The applicants completed a series of cognitive, emotional and personality based assessments. The process resulted in targeted applicant recommendations, increasing the chance of successful hires for AB InBev. Recruiting these talented graduates who share the same values as the company and possess the qualities to lead will ensure a more efficient organisation, with the right people in those leadership roles.

Adapting to an ever-changing workforce, high emotional intelligence and being comfortable to embrace a new working relationship with AI are some of the universal traits a future leader will need. At Cognisess, we are supporting many leading companies to invest in identifying the attributes they need for future leadership and recruiting the best talent. Book a free demo of Cognisess Pro today to see how the most advanced People Analytics and AI Assessment Platform on the market today can help your organisation find the leaders of tomorrow.