The campaign is aimed at supporting people of all ages and backgrounds discover their talent and potential and ultimately find the right job, career or sport to play. This is not by using outdated or biased methods like academic results, IQ tests or CVs, but with neuroscience-based games and AI.
The software platform comprehensively analyses a person’s abilities including cognitive, emotional, behaviour, career values, personality and core skills. This holistic view provides a better insight into someone’s true talent and potential.
By playing games and activities and using some of the latest brain wave technology, the athletes created performance benchmarks which anyone can be compared to. Cognisess Sport are event sponsors of this year’s Bath Sports Awards and will be showcasing their technology at the event on Nov 20th.
As part of the campaign, Adam and Kahn played 3 short cognitive games measuring task switching abilities, risk taking and response inhibition. Both athletes were fitted with a neurofeedback device (or EEG headset) as they completed the activities.
Neurofeedback is used alongside Cognisess’ software games and measures a person’s brain waves, giving coaches greater insight into what’s happening when someone completes a task. Used by athletes across all sports, the data provides optimised performance data and supports ongoing training and development.
Whilst Adam and Kahn played the assessments the Cognisess team tracked the brain’s performance measuring ‘psychological flow state’ – essentially this is how ‘in the zone’ someone is when doing something.
All sporting professionals get nervous and something known as the yips can impact performance. This is typically if an athlete thinks too much about the technique, instead of focusing on the activity.
Measuring psychological flow state allows a player the best chance in achieving their optimal performance. This powerful tool can be strategically used to discover a sport person’s potential.
Athletes – both amateur and professional use Cognisess Sport to:
- Map aspects of performance – including cognition, emotion, personality and skills.
- Map their emotional wellbeing – does mood inform performance? Cognisess worked with the next generation of elite racing drivers and discovered the link between self-esteem, speed and car performance.
- Map team fit – this allows the coach to observe whether a player would fit into a team before signing.
Cognisess are giving guests of the Bath Sports Awards and Bath Business Awards an opportunity to play the games on the night. Guests will be able to compare their scores to Adam and Kahn’s and other sporting heroes taking part.
The top 3 places on the leaderboard will win a prize. Cognisess is excited to be showcasing the technology to a wider audience as part of the ‘Discover Your Talent’ campaign.