Three Good Reasons to Utilise AI Over Traditional Recruitment Methods

AI is on the rise. 38% of companies now use AI and 62% of companies are expected to by the end of the year. But what is the buzz about? Why are so many businesses beginning to utilise it? In this blog post, Cognisess will reveal why AI is applied over traditional recruitment methods.

It’s the less biased approach

Subjectivity and bias are unavoidable traits in humans. There are 150 types of unconscious biases in the workplace, so it’s difficult to be completely objective when hiring from a CV. Cognisess Deep Learn™, our AI algorithm, isn’t programmed to take into account gender, race or age. 69% of executives agree diversity is an important issue. Deep Learn™ focuses on the skills of each individual, creating a fairer hiring process and a more diverse workforce.

The best AI tools employ a range of data to calculate well-rounded results. Amazon’s AI CV tool only operated with one type of data, a CV. The AI was taught what a good hire looked like from their male-dominated workforce data  – from this it learnt a successful candidate would be male so began to discount females.

On Cognisess Pro it is optional to disclose age, gender and race – but it’s never taken into account for our assessments. Cognisess focuses on the attributes that matter when hiring a candidate. The platform is data-driven with over 50 assessments to choose from and over 120 attributes. This range of data enables a less biased approach compared to a traditional CV.   

It cuts time and costs

Traditionally hiring a candidate is a lengthy process, the average time to fill is 40 days in the HR sector. 67% of professionals report AI saves them time. The recruitment timescale with AI decreases, for instance, here’s how effortless it is to hire through Cognisess Pro:

  1. Setting up a job and posting it online only takes 25 minutes,
  2. It only takes 15 minutes for each candidate to complete our sophisticated assessments.
  3. When you review the applications, instead of attempting to read all the application forms in your inbox Cognisess Pro has already analysed them and calculated a percentage of how suited each person is to the role. This allows you to review the top talent for the role, without searching through a mass of applications.

It costs a company £3,000 on average to hire one person. Cognisess has saved companies £250,000 purely on assessment centres after switching from traditional methods to Cognisess Pro. It performs the menial work for you, enabling a more efficient hiring process.

It allows you to retain your employees

78% of business leaders perceive employee retention as important or urgent. While one third of new hires leave after six months. It is a notorious issue, an employee leaving can lead to customer dissatisfaction, damaging your brand image as a result.  

Traditional recruitment methods aren’t able to assess whether a candidate will fit in with your company culture – but AI can. If you know a candidate will fit in with your culture, they will more likely to remain in the role. On top of Culture Fit, Cognisess Pro is able to predict current and future performance – reducing the risk of a bad hire. If a new employee is a good fit for the role it will create a loyal and engaged relationship with the company.

Adopting AI into at least one aspect of your recruitment process will enhance it. AI doesn’t make hiring decisions for you, it is there to present its analysis for you to make a balanced hiring decision.

If you are unsure how to incorporate AI into your recruitment process, contact us today to schedule a demo and a two-week free trial of Cognisess Pro – the most advanced People Analytics and AI Assessment Platform on the market today.

 

Adopt These 3 Behaviours From Elite Athletes To Maximise Your Career Performance

From Usain Bolt to Venus Williams, professional athletes are transferring their skills into the business world. Their work ethic, determination and ability to work in a team are only some of the reasons they thrive. Stay ahead of the curve and adopt these three behaviours to achieve maximum performance.  

They believe they are the best

Muhammad Ali said “to be a great champion you must believe you are the best. If you’re not, pretend you are.” At present Cognisess has analysed the attributes of 53,974 people. Each individual is particularly strong in at least one skill, however, they may have a negative perception of their skill set if they have a low score in emotional stability – this will negatively impact their work performance. If you believe you aren’t good enough you will feel inadequate compared to your colleagues, even if your abilities are similar or greater than theirs – this will stunt your growth.

Elite athletes who win competitions don’t focus on winning, as they fully believe they are the best and are going to succeed. They don’t consider winning a race as they know they are going to win it. Transferring this into a business context, don’t perform your job to get promoted, but perform it to the best of your ability. If you approach your career with the mentality that it will be successful you will thrive in the opportunities presented to you. Since you are approaching every task to the best of your ability, employers will notice you are a high performer. The best method to get ahead is by not worrying about it, keep up the high performance. Businesses using Cognisess Pro are able to track employees progress over time by retaking assessments. This tool could be used to identify these high performers long term.

They expect failure

It takes 10,000 hours to master a skill, so its inevitable failure will appear throughout the process. Failure can keep you motivated to achieve your goals. Athletes use it to drive them to success, a study found Olympic gold medalists considered their setbacks essential to their achievements.

Cognisess knows that the fear of failure can cause you to focus your attention on not failing – stopping you pursuing success. A successful athlete doesn’t care about failing, only performing to the best ability –  if they achieve this, they are satisfied whatever the result. Freeing themselves from failure means they can fully commit to their sporting activity. Constructing a psychology safe environment for your team, whilst instructing them to perform to the best of their abilities will minimise their fear of failure. You can then track their current and future performance with Cognisess Pro, allowing you to observe what occurs when your employees don’t fear failure.

They set goals that drive them

Through Cognisess Sport we have identified athletes are emotionally intelligent. Athletes are aware of the power feelings have on performance and employ positive self-talk. Positive self-talk is replacing a negative thought such as ‘I can’t meet this deadline – it’s impossible’ with a positive such as ‘although this is a tight deadline, I have the ability to do this’.

They are also achievement driven, setting goals to allow direction and focus. A study found establishing goals reduces anxiety and lowers the chances of overworking yourself. This is equally important in the world of sport and business. There are three types of goals in sports psychology – process goals, performance goals and outcome goals.

Type of goal

Definition

How can this be applied in a business context?

Process Goal

An athlete’s training targets. For example, go to the gym five times a week.

Reading a different white paper once a week to improve your understanding of your industry.

Performance Goal

A goal that tracks an athletes progress in the sport. For instance, gaining a certain amount of muscle in the desired time frame.

Aiming to exceed your sales target by 10% every day.

Outcome Goal

The long-term plans for an athlete’s career –  such as competing in the Olympics.

Become CEO of a company.

These three types of goals inform each other. They provide the building blocks for your career to flourish from (process goal), a consistent standard to increase your expertise (performance goal) and establish what your long-term ambition is (outcome goal). The absence of one will decrease your productivity long term.

In order to push yourself to full potential, you need to adopt positive behaviours. Cognisess can support and assess an individual’s journey to becoming a high performer. The journey maybe challenging, but like an elite athlete, you must stay dedicated in pursuit of your goal.

Contact us to schedule a demo and a two-week free trial of Cognisess Pro– the most advanced People Analytics and Assessment Platform on the market today.

 

Why AI Needs To Support School Leavers Entering The Workplace

Previously, Cognisess has blogged regarding the future of AI of our workplace. This week we shift back to the present. Currently, AI has established a firm presence in the workplace – it has the capacity to troubleshoot issues the workforce will encounter in the future. Below we discuss how AI can support school leavers.

The Skills Gap

“We have observed a skills gap between students transitioning from education into the workplace. Cognisess can play a key role in identifying this gap to support students, educationalists and employers alike” Comments Chris Butt, CEO of Cognisess. The Chartered Institute of Management Accountants discovered eight out of ten British school leavers lack essential business skills, and 90% of those surveyed also reported a rise in workload from skills shortages. This issue will increase as more young people join the workforce. 90% of jobs will require digital skills by 2025, but only 40% of EU citizens will possess this skill. Businesses need to address this gap to take pressure off skilled workers and distribute the work evenly amongst employees.

Cognisess believes school leavers need to be supported better and AI technologies will unquestionably be part of any solution. Our solutions like Cognisess Learn or Cognisess Apprenticeship can identify individuals core skills, whilst supporting their transition into the workforce and discovering their best fit for an organisation’s role and culture.

Apprenticeships

Cognisess believes one way to tackle the skills gap is through apprenticeships. Managers are able to tailor their apprentice’s training to the skills they require. Apprenticeships are on the increase, a survey by CBI predicts almost half of businesses are increasing their intake of apprentices within the next 12 months. Cognisess identified this opportunity early on and created Cognisess Apprentice to aid companies in matching young people’s’ talent to their skills gaps.products predictive people analytics cognisess pro Apprentice

Cognisess Apprentice allows you to recruit apprentices, assessing their skillset prior to the apprenticeship offer. During their training it also provides a tool to monitor and support them, as a manager you can send appraisal surveys and re-assign assessments to track their improvement.

Cognisess Apprentice enables the school leaver to concretely identify their attributes, informing what they can bring to a company. A school leaver may be aware of subjects they are strong in, but won’t be familiar with their attributes – for example, like how emotionally intelligent they are. Possessing an awareness of their strengths will give them a boost in confidence – which will be beneficial in a new environment. Remaining on one platform from the recruitment stage to the end of their apprenticeship creates a continuity for school leavers and employers, which is important when integrating into a new environment.  

Could this all be solved earlier?

Ideally, this issue should be solved before young people leaves education. Cognisess Learn can help schools and colleges identify students emotional and cognitive skills. Cognisess Learn grants young people the opportunity to receive the relevant support in their skill gaps. Students also gain a better understanding of their skills, so they can outline what is required to increase their employability. Additionally, Cambridge University researchers discovered why a group of 550 children are struggling in school through AI. The algorithm measured each student’s cognitive skills including their listening, problem solving and vocabulary abilities. The results uncovered learning difficulties that were previously undiagnosed in participants. In the future, Cognisess hopes AI in schools will be seen as the norm in order to address student skill gaps well before and prior to employment.

AI will greatly assist in developing a the next generation of our skilled workforce. Young people are the future workforce, so it is essential they are equipped with the skills to operate within it. Cognisess’ software can directly support this development by re-skilling young people today for a more productive tomorrow.

Contact us to schedule a demo and a two-week free trial of Cognisess Apprentice or Learn – the most advanced People Analytics and Assessments Platform on the market today.

 

A day at the office

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